ONDC announces 50 percent discount on food orders, a major challenge to Zomato and Swiggy

"Super Saver Sundays" is ONDC's first-ever network partner initiative. Consumers will be able to take advantage of exclusive offers and discounts starting on June 18, 2023, in conjunction with Father's Day.

In early May, ONDC launched previous campaigns that were successful. According to a release from the network, Magicpin, Paytm, and Phonepe's Pincode have joined forces to offer customers new discounts. Several similar events will follow, offering hyperlocal delivery options at the best prices, including Super Saver Sunday. It is anticipated that other partners will also join these initial participants.

"We are delighted to see this Sunday initiative by network participants, as it will encourage more and more consumers to try this new method of digital commerce," said T Koshy, CEO of ONDC. We applaud the initiatives taken by our Network Participants and sellers to provide exclusive offers, creating an immersive shopping experience that goes beyond traditional online shopping.

During Super Saver Sunday, participating vendors, including popular food chains like Rebel Food brands, McDonald's, WowMomo, Pizza Hut, Barbeque Nation, and Barista, will offer discounts starting from 50% off on select food delivery orders. Consumers can access these savings through the ONDC network by searching for ONDC on buyer-apps like Magicpin, Paytm, and Pincode. This initiative has generated tremendous success, with Magicpin witnessing a significant increase in daily orders since joining the network. We are thrilled to be part of Super Saver Sundays and remain dedicated to delivering seamless and rewarding experiences for all our users. As ONDC launched its campaign in May, analysts and customers began comparing prices with Zomato and Swiggy.