How to Sell Your Product on Blinkit: A Complete Guide with Latest Blinkit Commission Details

Blinkit, one of India’s leading quick-commerce platforms, has transformed the way businesses reach customers by offering delivery in as little as 10-25 minutes. Formerly known as Grofers, Blinkit specializes in groceries, daily essentials, and fast-moving consumer goods (FMCG), making it an ideal marketplace for sellers looking to tap into a convenience-driven customer base. Whether you’re a small business owner or an established brand, selling on Blinkit can open new revenue streams and connect you with millions of urban consumers.

This article provides a detailed, step-by-step guide on how to start selling your products on Blinkit, along with the latest information on Blinkit’s commission structure as of March 15, 2025. Let’s dive in!

Why Sell on Blinkit?

Before we get into the "how," let’s explore why Blinkit is a compelling platform for sellers:

• Massive Customer Reach: Blinkit operates in major Indian cities, giving you access to a large, convenience-seeking audience.
• Fast Delivery Model: With a hyperlocal fulfillment system, your products can reach customers in minutes, boosting conversion rates.
• Streamlined Logistics: Blinkit handles delivery, allowing you to focus on inventory and product quality.
• Growing Market: Quick commerce is booming in India, and Blinkit holds a significant market share, making it a lucrative platform for growth.

Now, let’s walk through the process of getting started.

Step-by-Step Guide to Selling on Blinkit

Step 1: Understand Blinkit’s Product Categories

Blinkit primarily focuses on quick-delivery items such as:

• Groceries (fruits, vegetables, dairy, etc.)
• FMCG products (snacks, beverages, personal care, household essentials)
• Over-the-counter medicines
• Baby care and pet care products

Before proceeding, ensure your products align with these categories. Blinkit also has guidelines on restricted or prohibited items (e.g., hazardous materials), so review their policies to confirm eligibility.

Step 2: Gather Required Documents

To register as a seller, you’ll need the following documents:

• GST Registration Certificate: Mandatory for most sellers under India’s GST laws. Exemptions may apply for specific categories like fresh produce.
• PAN Card: For your business or individual proprietorship.
• Bank Account Details: A verified business account with a canceled cheque for payouts.
• FSSAI License: Required if you’re selling food items to comply with safety standards.
• Business Registration Documents: CIN (Company Identification Number) or UDYAM certificate, if applicable.
• Brand Authorization Letter: If selling branded products, you may need this from your supplier (a trademark isn’t always required).

Pro Tip: Keep digital copies of these documents ready, as you’ll need to upload them during registration.

Step 3: Register as a Seller on Blinkit

Blinkit has made the onboarding process more seamless with the launch of the Blinkit Seller Hub (accessible at seller.blinkit.com), a self-serve platform inspired by Amazon’s FBA model. Here’s how to sign up:

1. Visit seller.blinkit.com.
2. Click on “Register” or “Get Started.”
3. Fill in your business details: name, address, contact information, and product categories.
4. Upload the required documents listed above.
5. Agree to Blinkit’s terms and conditions and privacy policy after reviewing them.
6. Submit your application.

Blinkit’s team will review your submission. This process typically takes 15-30 days, depending on document verification. If additional clarification is needed, they may contact you. You can follow up via Blinkit’s support if you don’t hear back within a reasonable timeframe.

Step 4: Set Up Your Seller Account

Once approved, you’ll receive login credentials for the Blinkit Seller Dashboard. Complete your profile for maximum visibility:

• Upload a high-quality business logo.
• Add a legal business name matching your registration documents.
• Provide contact details (phone number and email) for customer and Blinkit communication.
• Enter your business address (used for verification and potentially displayed to customers).
• Input tax information (e.g., PAN, GSTIN) and bank details for smooth payouts.

Step 5: List Your Products

With your account active, it’s time to list your products:

1. Log into the Seller Dashboard.
2. Navigate to the “Product Listing” section.
3. Add each product with:
   • Title: Use a clear, searchable format (e.g., “Brand + Product + Size + Key Feature” like “Amul Milk 1L Full Cream”).
   • Description: Include detailed, accurate info (weight, ingredients, expiry dates, etc.).
   • Pricing: Set competitive prices factoring in Blinkit’s commission (more on this later).
   • Images: Upload high-resolution images showing the product from multiple angles, ideally with barcodes visible.
   • Stock Levels: Specify available inventory to avoid overselling.
4. Use bulk upload tools if you have a large catalog.

Ensure your listings comply with Blinkit’s guidelines (e.g., no promotional overload in titles) to maximize visibility.

Step 6: Manage Inventory and Fulfillment

Blinkit operates on a hyperlocal model, often requiring sellers to store inventory in nearby warehouses or dark stores. Here’s how to manage this:

• Ship your products to Blinkit’s designated warehouse (details provided post-registration).
• Update stock levels in real-time via the dashboard to prevent cancellations.
• Ensure products are packed securely and meet packaging standards (e.g., tamper-proof for perishables).

Blinkit handles the picking, packing, and delivery once an order is placed, but you’re responsible for maintaining stock availability.

Step 7: Optimize Pricing and Promotions

Competitive pricing is key in quick commerce. Research market trends and competitor prices on Blinkit. Factor in:

• Your operational costs.
• Desired profit margin.
• Blinkit’s commission (detailed below).

Consider offering promotions like discounts, bundle deals, or free shipping on bulk orders to attract customers. Blinkit also provides tools for running campaigns—leverage these to boost visibility.

Step 8: Monitor Performance and Customer Feedback

Use the Seller Dashboard to:

• Track sales, orders, and inventory levels.
• Analyze customer behavior and product performance.
• Respond promptly to customer inquiries or complaints via Blinkit’s communication channels.

Encourage positive reviews to build credibility, as ratings impact your store’s ranking on the platform.

Blinkit Commission Structure (Latest Details as of March 15, 2025)

Blinkit operates on a commission-based revenue model, charging sellers a percentage of each order’s value. The commission varies depending on factors like product category, order value, and seller performance. Here’s the latest breakdown:

• Standard Commission Range: 8% to 15% per order.
  • Lower rates (around 8-10%) apply to high-demand categories like groceries and essentials.
  • Higher rates (up to 15%) may apply to niche or low-volume items.
• Performance-Based Adjustments: Top-performing sellers with consistent stock availability and high order fulfillment rates may negotiate lower commissions.
• Additional Fees:
  • Warehouse Storage Fees: Minimal charges for storing inventory in Blinkit’s facilities, based on space and duration.
  • Order Processing Fees: Small fees for handling returns or cancellations.
  • Category-Specific Fees: Vary by product type (e.g., perishables may incur extra handling costs).
• Payout Cycle: Payments are typically processed weekly, ensuring steady cash flow for sellers.

Note: Blinkit doesn’t charge upfront listing fees, but the commission is deducted from your payout. For example, if you sell a ₹100 product with a 10% commission, you receive ₹90 after the deduction.

For the most accurate rates, check the Seller Dashboard post-registration, as Blinkit may update terms periodically.

Tips for Success on Blinkit

1. Maintain Stock Availability: Frequent stock-outs hurt your ranking and customer trust.
2. Focus on Quality: High-quality products and proper packaging reduce returns and boost reviews.
3. Use Keywords: Optimize listings with relevant terms (e.g., “fresh vegetables,” “instant delivery”) for better searchability.
4. Leverage Analytics: Use Blinkit’s insights to refine pricing and stock popular items.
5. Stay Compliant: Adhere to Blinkit’s policies on refunds, returns, and quality standards.

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