Little Caesars Enters Indian Market, Eyes Share in $5.3 Billion Pizza Industry

New Delhi, June 7, 2025 — Little Caesars, the world’s largest family-owned pizza chain and the third-largest globally, has formally entered the Indian market. The brand announced the launch of its first store in a prime Delhi NCR location, with plans to rapidly expand across the country in the coming months.

India becomes the 30th international market for the Detroit-based QSR giant, which has recently added Cambodia and Kuwait to its growing portfolio. The Indian debut is a key milestone in Little Caesars’ global growth strategy, as it eyes a slice of India’s booming pizza segment.

Founded in 1959 by Mike and Marian Ilitch, Little Caesars is renowned for its HOT-N-READY® pizzas, Crazy Bread®, and value-driven offerings. In India, the brand plans to deliver a tailored menu that merges its iconic products with bold local flavors, offering an affordable, high-quality alternative in a competitive market.

“Launching in India marks an exciting milestone for Little Caesars as we expand into our 30th country,” said Paula Vissing, President, Global Retail, Little Caesars Pizza. “We’re introducing a unique menu that we believe will captivate Indian consumers—delivering the same value, convenience, and quality that defines our brand worldwide.”

India’s Pizza Market Poised for Growth

According to a recent IMARC Group report, India’s pizza market reached USD 5.3 billion in 2024 and is projected to grow at a CAGR of 9.24%, reaching USD 11.8 billion by 2033. This rapid expansion is driven by rising incomes, evolving food preferences, and growing demand for branded quick-service restaurants (QSRs).

India’s pizza landscape is currently dominated by global heavyweights like Domino’s and Pizza Hut, operated by their respective franchise partners. However, competition from emerging domestic brands such as La Pino’z, Brik Oven, and BOCS Pizza has intensified, indicating growing appetite for differentiated offerings.

Harnessing Harvest: India Franchise Partner

Little Caesars’ Indian operations are spearheaded by Harnessing Harvest, a franchisee backed by nearly 90 years of experience in India’s food and hospitality sector. With support from a parent enterprise valued at over $10 billion, Harnessing Harvest brings deep market insights, consumer trust, and operational expertise to the partnership.

This collaboration promises a strong adaptation of Little Caesars’ core values—quality, speed, family-friendliness, and affordability—to India’s diverse and dynamic culinary environment.

The first Indian location will serve as a blueprint for future expansion, with the brand positioning itself as a go-to option for families, young professionals, and students seeking high-quality pizzas at accessible prices. The menu will feature both global bestsellers and India-specific innovations.

By blending global QSR standards with localized strategy, Little Caesars is not only entering India—it is aiming to reshape how Indian consumers experience affordable pizza.