Blinkit Announces Partnership with Pakistani Brand Crumble for 10-Minute Cookie Delivery in India

In a surprising cross-border collaboration, Indian quick-commerce giant Blinkit has partnered with Pakistani cookie brand Crumble to bring their delectable treats to Indian customers in just 10 minutes. The announcement came earlier today via Blinkit’s official Instagram handle, where a post captioned “Soon” hinted at the upcoming offering, sparking excitement and curiosity among followers.

Blinkit, a Zomato-owned platform known for its rapid delivery of groceries, electronics, and even printouts, appears to be expanding its portfolio by venturing into international partnerships. Crumble, a popular Pakistani brand celebrated for its artisanal cookies, will now be accessible to Indian consumers, marking a unique fusion of flavors and logistics innovation. The promise of 10-minute delivery aligns with Blinkit’s signature service model, which has redefined convenience in India’s quick-commerce landscape.

Details about the partnership remain scarce at this stage. The Instagram post featured an image of Crumble’s signature cookies alongside the cryptic caption, leaving fans eager for more information. Speculation is rife about how this collaboration came to be, especially given the rarity of commercial tie-ups between Indian and Pakistani brands in the consumer goods space.

To verify the news, our team reached out to Blinkit via email, Blinkit has yet to respond, but anticipation continues to build as customers await the chance to order Crumble’s cookies through the app.

This move follows Blinkit’s recent expansions into delivering smartphones and other high-demand items, showcasing its ambition to diversify beyond traditional grocery delivery. If successful, the partnership with Crumble could pave the way for more cross-border culinary exchanges, blending convenience with global tastes.

Social media reactions have been mixed, with some users expressing enthusiasm for the new offering, while others raised questions about the logistics and implications of such a collaboration. “Cookies from Pakistan in 10 minutes? Blinkit is wild!” one X user commented, while another pondered, “How are they pulling this off?”

As we await Blinkit’s official response, the partnership signals an intriguing development in the quick-commerce sector. Stay tuned for updates as this story unfolds.