BrewDog to Exit Spirits Production, Review Future of Aberdeenshire Distillery
BrewDog will stop producing spirits like LoneWolf Gin and Abstrakt Vodka at its Ellon distillery, shifting focus back to core beer operations.
Scottish craft beer major BrewDog has announced plans to discontinue spirits production at its Aberdeenshire distillery, marking a strategic shift in its business focus. The decision affects popular brands such as LoneWolf Gin and Abstrakt Vodka, while cocktail sales will continue.
BrewDog to Halt Spirits Manufacturing in Ellon
BrewDog confirmed it will gradually wind down production of its distilling brands over the coming months. The move applies to spirits made at its Ellon site in Aberdeenshire, which has been operational since 2015.
The company stated that the decision followed an internal review of its product portfolio and long-term priorities.
“After careful consideration, we’ve made the difficult decision to cease production of our distilling brands, with the exception of Wonderland cocktails,” BrewDog said in a statement.
Cocktails to Continue, Distillery Future Under Review
While spirits manufacturing will stop, BrewDog will continue selling its ready-to-drink cocktail range. The company also confirmed that the future use of the Ellon distillery site will be reviewed at a later stage.
BrewDog’s main brewery, which opened in Ellon in 2012, will remain fully operational.
Impact on Jobs Remains Unclear
At this stage, BrewDog has not disclosed whether the decision will result in job losses. No official timeline has been shared regarding staffing or site restructuring.
Business Restructuring Amid Wider Challenges
The announcement comes during a period of broader restructuring for BrewDog. Earlier this year, the company shut down 10 bars across the UK, including its flagship venue in Aberdeen.
In recent years, BrewDog has also faced criticism over its workplace practices and pay policies. In 2024, it drew backlash after confirming it would stop paying the real living wage to new hires, opting instead for the legal minimum wage.
Leadership Changes at BrewDog
Co-founder James Watt stepped down as chief executive officer in 2024 and transitioned into a new role titled “captain and co-founder.” His fellow co-founder, Martin Dickie, exited the company last year, citing personal reasons.
Founded in 2007, BrewDog has grown into a global brand with breweries and bars worldwide, including around 60 locations across the UK.
What’s Next for BrewDog?
By stepping away from spirits production, BrewDog appears to be refocusing on its core beer business and streamlined product offerings. The long-term future of its Aberdeenshire distillery remains uncertain, but further updates are expected as the company reshapes its strategy in a challenging hospitality market.
FAQs
Why is BrewDog stopping spirits production?
BrewDog said the decision was made after careful consideration and is aimed at sharpening its focus on core business areas.
Which BrewDog spirit brands are affected?
The move impacts distilling brands such as LoneWolf Gin and Abstrakt Vodka.
Will BrewDog still sell cocktails?
Yes, the company will continue producing and selling its Wonderland cocktail range.
Is the Ellon distillery closing permanently?
No closure has been confirmed. BrewDog said the future of the distillery will be reviewed later.
Will there be job losses?
BrewDog has not yet commented on the potential impact on jobs.
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