Brand Story

Brand Story

THE OLD MONK STORY: How a Teetotaller Built India’s Most Iconic Rum Brand

Yash Singh·18 Jan 2026

Brand Story

Banaraswala – A Brand Bringing the Best Street Food of Varanasi Straight to Your Plate

Team IFT·18 Mar 2025

Brand Story

JhaJi Store – A Legacy of Pickling & Bringing the Authentic Taste of Mithila

Team IFT·6 Feb 2025

Brand Story

Why Dunzo Struggled: A Simple Story of Big Lessons

Team IFT·11 Jan 2025

Brand Story

From ₹5 Bhujia to ₹94,310 Crore: Haldiram Gears Up for IPO, Capturing Global investors Attention and Making History

Team IFT·9 Jan 2025

Brand Story

Rebel Foods | From India to the World, Revolutionizing Food with Technology and Passion

Team IFT·9 Jan 2025

Brand Story

Lijjat Papad: A Journey of Taste, Empowerment, and Transformation

Team IFT·5 Jan 2025

Brand Story

Zepto’s Meteoric Rise: The Startup That’s Outrunning Blinkit and Swiggy, Why Zepto is One to Watch?

Team IFT·15 Dec 2024

Brand Story

The Parle-G Pricing Secret: How the Iconic Biscuit Maintained Its Price for 25 Years

Team IFT·14 Dec 2024

Brand Story

Zepto Launches 'Jarvis': A Game-Changing Advertising Platform for Brands and Sellers

Team IFT·26 Nov 2024

Brand Story

The Remarkable Journey of McDonald's: From Humble Drive-In to Global Fast Food Giant

Sneha Kumari·14 Jun 2023