Zepto Launches 'Jarvis': A Game-Changing Advertising Platform for Brands and Sellers

Zepto, a leader in the quick commerce space, has introduced 'Jarvis,' an innovative in-house advertising solution aimed at empowering brands and sellers on its platform. Jarvis is designed to enhance visibility, boost sales, and build long-term brand relationships through data-driven, targeted advertising campaigns.

With its launch, Jarvis offers sellers—ranging from small businesses to large brands—a sophisticated toolset to create tailored ad campaigns, ensuring higher returns on ad spend while fostering direct engagement with Zepto’s rapidly growing user base.

Breaking Industry Benchmarks

Since its inception, Jarvis has already delivered over 15 billion ad impressions, generating over 4% of advertising income as a percentage of platform sales—a figure surpassing the industry benchmark of 3%-3.5% in the quick commerce sector, according to a 2024 report by BofA Global Research.

A Technological Leap in Quick Commerce Advertising

Ashwinikumar Patil, Vice President of Product at Zepto, highlighted Jarvis’s advanced capabilities, stating:

"Jarvis represents the convergence of quick commerce agility and advertising sophistication. It addresses a broad range of marketing challenges, from upper-funnel brand awareness to lower-funnel conversions, all powered by real-time insights. Its rapid development within four months is a testament to the collaboration between our engineering, data science, and product teams, showcasing the potential of technology in revolutionizing quick commerce."

Jarvis not only caters to large-scale advertising needs but is also tailored to empower smaller businesses with limited resources. According to Koushik Kottamasu, Director of Engineering, Growth & Monetisation, the platform is already helping sellers enhance product discovery and optimise their advertising investments.

Key Features of Jarvis

1. Objective-Driven Campaigns
   Jarvis creates tailored ads based on user behavior within the app, ensuring their placement at optimal touchpoints to maximize visibility and drive conversions.

2. Real-Time Analytics
   Equipped with real-time analytics capabilities, Jarvis tracks ad performance and spending with sub-second query speeds. By processing millions of daily user interactions, it provides actionable insights for advertisers to fine-tune their strategies.

3. Behavioral Targeting
   Jarvis employs advanced segmentation techniques, enabling advertisers to target users based on preferences, behaviors, and trends. This ensures meaningful ad interactions while improving product discovery for users.

4. Full-Funnel Measurement
   The platform offers a comprehensive view of user behavior across multiple touchpoints, allowing advertisers to monitor campaign effectiveness, optimise spending, and ensure transparency throughout the marketing funnel.

Driving Growth for Zepto and Sellers

Jarvis aligns with Zepto’s mission to innovate within the quick commerce ecosystem. By offering an intuitive, user-friendly interface and powerful tools, it promises to be a game-changer for businesses aiming to increase their reach and profitability on the platform.

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Zepto is on track to achieve an annualised revenue run rate of INR 1,000 crore by the end of FY25, with Jarvis expected to play a pivotal role in driving this growth.

With its focus on agility, efficiency, and cutting-edge technology, Jarvis marks a significant milestone in Zepto’s journey, setting new standards for advertising in the quick commerce industry.