ITC Ltd has completed the acquisition of the remaining 52.5% stake in Sproutlife Foods Pvt. Ltd., the company behind the Yoga Bar brand, for approximately ₹645 crore, taking its ownership in the health and nutrition-focused food company to 100%.
The transaction marks the completion of a phased acquisition that ITC announced in January 2023, when the diversified conglomerate agreed to acquire Sproutlife over a three-to-four-year period.
ITC had initially invested ₹175 crore for a 39.4% stake and subsequently invested another ₹80 crore, taking its holding to approximately 47.5%. With the latest secondary acquisition of the remaining 52.5%, ITC now fully owns Sproutlife Foods.
Based on the disclosed transaction values, ITC's cumulative investment across the phased acquisition stands at approximately ₹900 crore.
From minority investment to complete ownership
ITC's relationship with Sproutlife began in January 2023, when the company announced a binding agreement to acquire 100% of the Yoga Bar parent over three to four years.
The initial investment of ₹175 crore gave ITC a 39.4% stake in Sproutlife. ITC subsequently invested a further ₹80 crore, taking its cumulative investment to ₹255 crore and its holding to approximately 47.5%.
The remaining stake was to be acquired under the terms agreed between ITC and the existing shareholders, based on pre-defined valuation parameters.
The final transaction was completed on September 28, 2026, when ITC acquired 13,445 equity shares representing the remaining 52.5% stake for approximately ₹645 crore.
Sproutlife is now a wholly owned subsidiary of ITC.
ITC gained control before acquiring 100%
The final buyout follows another significant development earlier this year.
On April 1, 2026, Sproutlife became an ITC subsidiary after ITC obtained the right to nominate a majority of the company's directors.
This gave ITC control of the business even though it held approximately 47.5% of the company at the time.
The September transaction therefore completes the transition from a strategic minority investment to full ownership.
Yoga Bar's rapid growth
The acquisition comes at a time when Sproutlife has significantly scaled its business.
The company's reported turnover has increased sharply over the past few years:
Financial year | Sproutlife turnover |
|---|---|
FY22 | ₹68 crore |
FY23 | ₹88 crore |
FY24 | ₹108 crore |
FY25 | ₹200 crore |
FY26 | ₹452 crore |
The company more than doubled its turnover between FY25 and FY26, with revenue rising from approximately ₹200 crore to ₹452 crore.
Compared with FY24, turnover has grown more than fourfold in two years.
The growth underscores the rapid expansion of India's health, nutrition and better-for-you food categories, where Yoga Bar has established a significant presence.
What ITC gets with Yoga Bar
Yoga Bar gives ITC exposure to a consumer segment that has been expanding beyond traditional packaged foods into nutrition-led products.
Sproutlife's portfolio includes products across categories such as nutrition bars, muesli, oats, breakfast cereals and protein-focused products.
Yoga Bar was built as a digital-first consumer brand, with its products sold through its own online channels as well as major e-commerce and retail platforms.
For ITC, the acquisition provides an opportunity to combine Yoga Bar's established health-and-nutrition positioning with ITC's broader capabilities in sourcing, manufacturing, distribution and product development.
The company had highlighted these potential synergies when announcing the original transaction in 2023.
Why the acquisition matters for ITC's FMCG strategy
The acquisition fits into ITC's broader strategy of expanding its presence in higher-growth and emerging food categories.
While ITC has a large presence across staples, biscuits, snacks, dairy and beverages, the health and nutrition segment provides an additional avenue for growth as consumers increasingly seek products positioned around protein, nutrition and convenience.
Yoga Bar also brings a relatively younger, digital-native consumer proposition into ITC's food portfolio.
The combination could allow the brand to leverage ITC's extensive distribution network while retaining its established positioning in the health and nutrition segment.
A ₹900 crore deal built over three years
Unlike a conventional acquisition where the entire business changes hands at once, the ITC-Yoga Bar transaction was deliberately structured as a phased acquisition.
ITC's investment can be broadly broken down as:
₹175 crore — initial investment for approximately 39.4% stake
₹80 crore — subsequent investment taking cumulative holding to approximately 47.5%
₹645 crore — acquisition of the remaining 52.5% stake in September 2026
Approximately ₹900 crore — cumulative investment across the disclosed transactions
The structure allowed ITC to progressively increase its ownership while Sproutlife continued to scale its business.
Founders built Yoga Bar before ITC's entry
Yoga Bar was founded by sisters Suhasini Sampath and Anindita Sampath, who built the company around the growing demand for convenient and nutrition-focused food products.
The business initially focused on nutrition bars before expanding into categories including muesli, oats and cereals.
The brand subsequently developed a presence across both digital and offline retail channels.
ITC's investment in 2023 gave the company access to the resources of one of India's largest diversified consumer businesses while allowing Yoga Bar to continue expanding its portfolio and distribution.
With Sproutlife now fully owned by ITC, the focus is likely to shift from acquisition to scaling.
The immediate strategic opportunity lies in expanding Yoga Bar's distribution, strengthening its presence in offline retail and leveraging ITC's existing food ecosystem.
The company's sharp revenue growth in FY26 also provides ITC with a significantly larger platform than the one it initially invested in three years ago.
For India's packaged food industry, the transaction also highlights the increasing interest of large FMCG companies in health, nutrition, protein and better-for-you categories, as newer consumer brands move from digital-first businesses toward mainstream retail.
ITC's acquisition of Yoga Bar's parent is no longer a minority strategic investment. With the ₹645 crore purchase of the remaining 52.5% stake, ITC now owns 100% of Sproutlife Foods, completing a phased transaction that began in 2023 and involved approximately ₹900 crore of cumulative investment.
At the same time, Sproutlife's turnover has risen from ₹108 crore in FY24 to ₹452 crore in FY26, making the completion of the acquisition particularly significant for ITC's ambitions in India's rapidly expanding health and nutrition food market.