Zomato Introduces Open Data Analysis Platform, Zomato Food Trends, to Empower Restaurant Partners

Zomato Ltd, the leading online food delivery firm, has launched Zomato Food Trends, an open data analysis platform designed to assist restaurant partners in making data-driven pricing, menu selection, and location decisions. This free platform provides insights by analyzing millions of transactions from numerous cities across India.

By leveraging the power of data, Zomato Food Trends aims to support both established and emerging restaurant partners in their decision-making processes. The platform allows restaurant partners to access localized demand and supply gaps, price distribution, demand trends for specific dishes or cuisines, and comparisons of demand and supply for multiple menu items.

Restaurants can utilize these valuable insights to inform their strategies, whether it be adjusting prices, refining their menu offerings, or exploring new locations. Zomato's goal is to democratize aggregated data insights, particularly benefiting smaller restaurants, and provide them with evidence-based decision-making tools.

In a blog post, Zomato emphasized the changing landscape of India's restaurant industry, driven by dynamic market demands and evolving consumer preferences. The platform aims to empower food entrepreneurs by enabling them to identify trends, recognize market gaps, and innovate to fill those gaps effectively.

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Zomato Food Trends signifies a commitment to support both current and aspiring restaurant partners in their endeavors. By embracing data analytics and providing valuable insights, Zomato aims to level the playing field and enable all restaurants to make informed decisions that drive their success in the highly competitive food industry.