Tata Consumer Products to acquire Ching's Secret Capital Foods in ₹5,100 crore deal

In a major deal, Tata Consumer Products Limited (TCPL) is set to acquire Capital Foods, the company behind popular brands like Ching's Secret and Smith & Jones, for a whopping ₹5,100 crore. This phased acquisition will see TCPL securing 75% of Capital Foods' stake upfront, with the remaining 25% coming over the next three years.

This strategic move aligns with TCPL's vision of diversifying its offerings and targeting high-growth, high-margin segments within the packaged food sector. Capital Foods brings to the table a well-established platform and a diverse range of products tailored for in-home consumption.

Ching's Secret, the undisputed king of Desi Chinese cuisine, dominates categories like chutneys, blended masalas, sauces, and soups. Smith & Jones, on the other hand, is carving a niche for itself in the Italian and Western food segment. Notably, Capital Foods boasts top positions in five key categories, solidifying its strong market presence.

Analysts believe this acquisition will offer several benefits to TCPL:

• Expanding portfolio: Ching's Secret and Smith & Jones will complement TCPL's existing tea, coffee, and breakfast cereal offerings, catering to a wider range of consumer preferences.
• Leveraging distribution network: TCPL's robust distribution network can significantly boost the reach of Capital Foods' products, leading to enhanced market penetration.
• Synergy in operations: Combining production and logistics expertise can lead to cost savings and operational efficiency.

The deal is expected to close by March 31, 2024, subject to regulatory approvals. With this acquisition, Tata Consumer Products is poised to become a major player in the fast-growing and dynamic packaged food market, promising exciting times for both consumers and investors.