Reliance Consumer Products Launches Campa Beverages in Sri Lanka with Elephant House Partnership

Reliance Consumer Products Ltd (RCPL), the fast-moving consumer goods (FMCG) arm of Reliance Industries, has officially launched its Campa Beverages portfolio in the Sri Lankan market. The launch is part of RCPL’s aggressive expansion strategy to take iconic Indian brands beyond domestic borders.

In a strategic move, RCPL has partnered with Ceylon Cold Stores, the owner of Elephant House Beverages, one of Sri Lanka’s most trusted soft drink brands. This partnership ensures that Campa products will benefit from Elephant House’s extensive manufacturing, distribution, and retail network across the island nation.

Full Campa Product Range for Sri Lanka

Sri Lankan consumers will now have access to a range of Campa’s popular beverages, including:

• Campa Cola – the flagship cola with a nostalgic Indian legacy.

• Campa Lemon – a tangy lemon-flavored soda.

• Campa Orange – a bright, citrusy refreshment.

• Campa NRG Gold Boost – an energy drink aimed at active consumers.

• Berry Kik – a berry-flavored energy beverage for younger audiences.

All products will be available at an introductory price of Rs 100 for a 250 ml bottle, a competitive rate that aims to attract value-conscious customers in Sri Lanka’s price-sensitive beverage market.

Also Read: Reliance Consumer Products Launches Campa in UAE

A Strategic Win-Win Partnership

The collaboration between Reliance Consumer Products and Elephant House Beverages is more than a distribution deal — it’s a strategic growth alliance.

Elephant House Beverages, owned by Ceylon Cold Stores, is a household name in Sri Lanka and has a strong retail presence, from supermarkets to small neighborhood stores. For RCPL, this ensures instant shelf space and deep market penetration without the need to build its own distribution system from scratch.

Interestingly, this partnership builds upon their earlier business relationship in India, when Elephant House launched its beverages in select Indian markets through Reliance’s retail network.

Also Read: Reliance Brings Campa Cola to Nepal : Partners with Nepal’s Chaudhary Group for Local Launch

Why Sri Lanka and Why Now?

Industry experts believe Sri Lanka is a natural first step for Campa’s overseas expansion. Geographical proximity, cultural familiarity, and a growing appetite for affordable branded beverages make it an attractive test market.

The Sri Lankan soft drinks market, though dominated by brands like Coca-Cola and Pepsi, has space for competitively priced alternatives — especially those backed by strong distribution and marketing muscle. Reliance is betting on Campa’s nostalgic value in India and its new-age energy drink lineup to attract both traditional soda lovers and younger, trend-conscious buyers.

The Comeback of Campa

Originally launched in the 1970s, Campa Cola became a household name in India during the post-Coca-Cola exit era. Known for its tagline "The Great Indian Taste", Campa was a market leader until the 1990s when global brands re-entered India and pushed it into obscurity.

In 2022, Reliance Consumer Products acquired Campa and reintroduced it in 2023 with modern branding, aggressive pricing, and a wider portfolio that includes lemon, orange, and energy drink variants.

With the Sri Lanka launch, Reliance has taken Campa Beverages global for the first time, signaling its intent to revive the brand not just as a domestic nostalgia play, but as a competitive regional beverage brand.

Future Expansion Plans

Sources suggest that Sri Lanka could be just the beginning of Reliance Consumer Products’ global FMCG ambitions. If the Sri Lanka launch proves successful, RCPL may look at expanding Campa into other South Asian markets such as Bangladesh, and the Maldives, as well as targeting countries with a strong South Asian diaspora.

Given Reliance’s retail reach, marketing capability, and investment capacity, Campa’s overseas journey could disrupt several local beverage markets in the coming years.

Also Read: Campa Cola to Invest ₹1,622 Crore in Karnataka’s Vijayapura: Project to Create 1,200 Jobs

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