Reliance Consumer Products Launches Campa in UAE at Gulfood 2025

Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited (RIL), has officially introduced Campa Cola in the United Arab Emirates (UAE) at Gulfood 2025, the world’s largest food and beverage sourcing event. This marks RCPL’s first foray into the UAE market, reinforcing its long-term growth strategy in the region.

Campa Cola Expands Beyond India

After acquiring Campa Cola in 2022 and relaunching it in India in 2023, RCPL has revived the iconic Indian beverage brand that was immensely popular in the 1970s and 1980s. The UAE launch is in partnership with Agthia Group, a leading F&B company in the region, ensuring strong market penetration and distribution.

Leadership Speaks on Expansion

Ketan Mody, COO of Reliance Consumer Products Limited, expressed enthusiasm about entering the UAE with Campa, stating:

"We are excited to introduce Campa, an Indian heritage brand, to the UAE market. Our commitment is long-term, and we see immense growth potential. With our expertise in delivering high-quality and innovative products at affordable prices, we aim to transform the beverage experience for UAE consumers."

Mody further highlighted that Campa Cola is more than just a drink; it is a nostalgic connection for Indian expats and a refreshing experience for new consumers. The beverage is positioned as a symbol of determination and ambition, aligning with the aspirations of today's youth.

Agthia Group Strengthens Its Portfolio with Campa

Alan Smith, CEO of Agthia Group, shared his excitement about the collaboration:

"Partnering with Reliance Consumer Products to bring Campa Cola to the UAE is a significant step. The brand holds deep nostalgia for many, especially the large Indian expatriate community, and we believe it will resonate with both them and local consumers. With our robust distribution network, we are confident in reintroducing Campa Cola to a new generation in the UAE."

Campa Cola Portfolio and Market Strategy

The initial Campa Cola product lineup in the UAE includes:

• Campa Cola (classic cola)
• Campa Lemon (lemon-flavored soda)
• Campa Orange (orange-flavored soda)
• Cola Zero (sugar-free variant)

Featuring vibrant packaging and competitive pricing, Campa Cola aims to carve a niche in the UAE’s dynamic beverage market. Positioned as a symbol of resilience and ambition, the brand celebrates a fearless, never-give-up attitude, making it especially appealing to today’s youth.

With its revamped branding, nostalgic appeal, and strategic pricing, Campa Cola is set to become a favorite among UAE consumers, particularly within the Indian diaspora.