Mithila Foods Raises ₹1.5 Crore Funding to Build Bihar’s First Modern FMCG Brand

Mithila Foods, a young FMCG brand building India’s first modern food label from Bihar, has raised ₹1.5 crore in funding from Aviral Bhatnagar at ajvc. The startup, founded in Dumka by Shubham Sunderka, Ankit Kumar, and Anshu Kumar, is on a mission to turn Bihar’s regional staples like sattu, roasted chana, makhana, and katarni chuda into clean, aspirational, and widely available Indian foods.

In just five months of operations, Mithila Foods has achieved:

• ₹3 crore+ annualised revenue, profitably

• 20+ products launched

• 25,000+ customers across 4,000+ pin codes

• Growth from a small warehouse in Dumka, Jharkhand, instead of a metro city

From Craving to Category Creation

The idea behind Mithila Foods came from a simple craving. While living in Mumbai, the founders struggled to find good quality sattu, a staple in Bihar households. This gap led to the creation of a brand that not only caters to Biharis living outside their state but also appeals to health-conscious Indians looking for high-protein, clean, and local foods.

“Sattu, chana, makhana – these aren’t just foods, they’re habits and memories of home. But they’re also nutritious and protein-rich, making them relevant for anyone who wants to eat healthier, rooted in Indian tradition,” the founders said.

Changing How India Sees Bihar

With its focus on regional authenticity and modern FMCG execution, Mithila Foods positions itself as more than just a food brand. It aims to redefine Bihar’s image by building a clean Indian food category that is both culturally rooted and scalable nationwide.

“This is the first modern Indian food brand from Bihar. We want to bring local food with pride – to change how India sees Bihar, and how Bihar sees itself,” the team shared.

Strong Backing from Investors

The funding round was led by ajvc, with investor Aviral Bhatnagar extending support within 12 days of the first application. The startup also acknowledged early backers including Saurav Suman, Praveen Y., and CA Yash Sundarka for their support.

“ajvc has been a partner deep in the trenches, co-building with us from day one, without unnecessary drama or delay,” the founders added.

Looking Ahead

With the fresh capital, Mithila Foods plans to expand its distribution, product portfolio, and brand reach across India. The company’s vision is to make sattu, makhana, roasted chana, and katarni chuda part of every Indian household – not just for nostalgia but for nutrition.