Dog Food Startup Jinx Raises $17.85 Million in Series B Funding to Accelerate Growth and Expand Retail Presence

Los Angeles: Jinx, a dynamic dog food startup, has successfully concluded its Series B funding round, amassing an impressive $17.85 million in investment. The capital injection will serve as a catalyst for the company's ongoing expansion efforts and its ambitions to establish a stronger presence in vital retail sectors.

Founded in 2019 by Terri Rockovich, Sameer Mehta, and Michael Kim, Jinx is on a mission to revolutionize the way pet owners nurture their four-legged companions by prioritizing their nutrition. Originally operating in the direct-to-consumer (DTC) space, Jinx has adeptly shifted its focus to forging partnerships with retailers, a strategic move that has propelled it to become the fastest-growing retail player in its industry. With projected revenues exceeding $45 million for the current year, Jinx has firmly established itself as a contender in the pet food sector.

A notable aspect of Jinx's journey has been the endorsements it has received from prominent celebrities, including Chris Evans, Halsey, Trevor Noah, Lily Singh, Zachary Quinto, Nas, and Michael Strahan.

Terri Rockovich, Co-Founder of Jinx, emphasized the company's commitment to enhancing canine health: "Jinx was born with the goal of enriching every dog's mealtime because a nourishing diet can extend a dog's life by up to 2.5 years. This funding round not only empowers us to strategically expand our retail footprint and extend our reach to more households, but also to channel resources into innovation, marketing, merchandising, and talent. Among our proudest achievements is Jinx's contribution to category growth by attracting new customers. When it comes to the dog's bowl, we've emerged as the clear favorite."

Leading the Series B funding were The Merchant Club and Align Ventures, with participation from AF Ventures, Era Ventures, and Range Group.

Laurent Ghouzi, Founding Partner at The Merchant Club, expressed enthusiasm for the investment: "Building on our leadership in the series A round, we are excited to reaffirm our strategic investment in Jinx as the primary investor in this Series B. We remain committed to supporting an exceptional team and brand within the thriving pet food sector. This fresh capital injection will continue to propel Jinx's remarkable growth as a frontrunner in the industry."

Jinx's product range is presently accessible in over 5,000 retail outlets across the United States, including major chains such as Walmart, Target, Petsmart, Albertsons, Safeway, Shoprite, and Giant. The funding will be instrumental in facilitating further expansion across mass retail, grocery, and e-commerce sales channels. In addition, Jinx is primed to intensify its focus on product innovation, cementing its reputation as a leader in the evolving pet food landscape.