Top 10 Indian F&B D2C Brands in 2023
Indian food and beverage direct-to-consumer (D2C) brands that are revolutionizing the F&B market. From fresh meats and premium teas to healthy snacks and Ayurvedic products, these brands offer quality and convenience right to your doorstep.
India’s food and beverage (F&B) market has been growing for years, and is poised to reach a size of $156.25 Bn by 2026. Besides the home-grown players, many foreign brands have also found a big market in India.
1) Licious
Licious is a well-known online meat and seafood delivery service in India. They offer a diverse selection of high-quality, fresh, and hygienic products, including chicken, mutton, seafood, and ready-to-cook items. With a farm-to-fork approach, Licious ensures that the meat and seafood come directly from trusted sources. Orders can be conveniently placed through their website or mobile app, and they prioritize maintaining the cold chain and adhering to stringent hygiene standards. Licious also provides a range of marinades, spreads, and sauces to enhance the flavors of their meats and seafood.
Founded In: 2015
Founders: Abhay Hanjura, Vivek Gupta
Total Investment Raised: $360 Mn
Investors: Amansa Capital, Kotak PE, Axis Growth Avenues AIF – I, Nithin Kamath, Nikhil Kamath, Aman Gupta, Haresh Chawla, Temasek, Brunei Investment Agency, 3one4 Capital, Bertelsmann India Investments, Vertex Growth Fund, and Vertex Ventures
Headquarters: Bengaluru
2) iD Fresh Food
ID Fresh Food started with idli and dosa batter, gaining popularity for its high-quality ingredients, authentic taste, and convenience. They expanded to include other traditional Indian food items like parotas, chapatis, curd, paneer, and chutneys. Key to their success is their focus on freshness and quality, maintaining hygiene standards and using advanced technology without preservatives. They use a cold chain distribution system. ID Fresh Food has received accolades, expanded globally to countries like the US, UAE, Singapore, and Malaysia, and diversified its product range to cater to regional preferences.
Founded In: 2005
Founders: PC Musthafa, Abdul Nazer, Shamsudeen TK, Jafar, Noushad TA
Total Investment Raised: $104 Mn
Investors: NewQuest Capital Partner, Premji Invest, Sequoia Capital, Helion Ventures, Azim Premji
Headquarters: Bengaluru
3) Chaayos
Chaayos offers a wide selection of teas, including classic Indian chai, flavored teas, herbal infusions, and specialty blends. Popular choices like masala chai, ginger chai, and cardamom chai are available. Customers can customize their tea by specifying sweetness, milk preference, and ingredients. The menu also includes snacks like sandwiches, wraps, parathas, bun maska, and vada pav. Chaayos provides a contemporary ambiance, with modern decor and comfortable seating. With a focus on technology, they have a mobile app for easy ordering and "Meri Wali Chai" to personalize tea blends. Chaayos has multiple outlets in major Indian cities.
Founded In: 2012
Founders: Nitin Saluja, Raghav Verma
Total Investment Raised: $98 Mn
Investors: Alpha Wave Ventures, Elevation Capital, Think Investments, Tiger Global, Integrated Capital, SAIF Partners, InnoVen Capital, Pactolus, Sachin Shukla, Bhavish Aggarwal, Ankit Bhati
Headquarters: Delhi
4) Vahdam India
Vahdam India is a renowned Indian tea brand that directly sources high-quality, single-origin teas from various regions in India. They disrupt the traditional supply chain by working closely with farmers and delivering teas directly to customers worldwide. Vahdam India offers a wide range of tea varieties, carefully packaged to retain freshness and shipped globally. They are known for ethical sourcing, fair trade practices, and social initiatives like supporting tea workers' children's education. With a strong online presence, Vahdam India offers easy access to their teas and follows a direct-to-consumer model, ensuring freshness and competitive prices.
Founded In: 2015
Founders: Bala Sarda
Total Investment Raised: $62.3 Mn
Investors: Sixth Sense Ventures, IIFL, Mankind Group Family Office, SAR Group Family Office, Kris Gopalakrishnan, IIFL Asset Management, White Whale Ventures, Urmin Group
Headquarters: New Delhi
5) Happilo
Happilo is a well-known brand specializing in premium quality dry fruits, nuts, and seeds. Their diverse range includes almonds, cashews, pistachios, walnuts, raisins, dates, and more. These products are carefully processed and packaged to preserve freshness and natural flavors. Happilo prioritizes quality by sourcing the finest ingredients, employing strict quality control, and avoiding artificial additives. Their products are popular among health-conscious consumers and can be found in retail stores, supermarkets, and online platforms.
Founded In: 2016
Founders: Vikas Nahar
Total Investment Raised: $38 Mn
Investors: Motilal Oswal Private Equity, A91 Partners
Headquarters: Bengaluru
6) TenderCuts
TenderCuts is a popular online meat and seafood delivery service in India, known for its fresh and high-quality products. They offer a wide range of options, including chicken, mutton, fish, and prawns, sourced from trusted suppliers. TenderCuts prioritizes hygiene and freshness, following strict standards and using vacuum-sealed packaging. Customers can easily order through their website or app, select preferred cuts, and schedule convenient deliveries. TenderCuts provides excellent customer service and multiple payment options.
Founded In: 2016
Founders: Nishanth Chandran
Total Investment Raised: $19 Mn
Investors: Stride Ventures, Paragon Partners, Nabventures
Headquarters: Chennai
7) Kapiva Ayurveda
Kapiva Ayurveda is a popular Indian brand known for its range of Ayurvedic and herbal products. They offer a diverse portfolio including herbal juices, wellness shots, teas, supplements, ghee, honey, and personal care items. Kapiva prioritizes quality by sourcing authentic ingredients and following strict manufacturing practices. Their products target various health concerns and promote holistic wellness. With a focus on natural solutions, Kapiva Ayurveda has gained popularity among health-conscious individuals. Their products are widely available in stores and online platforms throughout India.
Founded In: 2015
Founders: Ameve Sharma, Shrey Badhani
Total Investment Raised: $15.77 Mn
Investors:Vertex Ventures, Fireside Ventures, 3one4 Capital
Headquarters: Mumbai
8) Lahori
Lahori, operating under the legal name Archian Foods Private Limited, is a notable manufacturer specializing in the production of non-alcoholic beverages. Their range of refreshing Lahori Drinks offers four delightful ready-to-drink variants, including Zeera, Nimboo, Kacha Aam, and Shikanji. Each variant is carefully crafted to deliver a unique and satisfying taste experience, catering to diverse palates and preferences. Lahori's commitment to quality and taste is evident in their premium beverage offerings, which are designed to quench thirst and provide a burst of flavor. With their dedication to providing enjoyable non-alcoholic beverages, Lahori has gained recognition among consumers seeking refreshing and satisfying drink options.
Founded In: 2017
Founders: Saurabh Munjal, Saurabh Bhutna, Nikhil Doda
Total Investment Raised: $15 Mn
Investors: Verlinvest
Headquarters: Punjab
9) Dogsee Chew
Dogsee Chew is a popular brand known for its natural and nutritious dog treats made from yak milk. The treats are sourced from the Himalayan region, using high-quality ingredients with minimal processing. Dogsee Chew offers a variety of chews suitable for dogs of all sizes, promoting dental health and free from artificial additives. The brand prioritizes animal welfare and sustainability while ensuring a range of shapes and sizes for customers to choose from. Treats can be purchased online or from authorized retailers.
Founded In: 2015
Founders: Bhupendra Khanal, Sneh Sharma
Total Investment Raised: $13.9 Mn
Investors: Mankind Pharma, Sixth Sense Ventures
Headquarters: Bengaluru
10) Wellbeing Nutrition
Wellbeing Nutrition is a renowned brand specializing in high-quality nutritional supplements and wellness products. They offer a diverse range of scientifically formulated supplements for various health needs, including immunity, digestion, energy, sleep, and more. Their products are made from premium ingredients, undergo rigorous testing, and prioritize clean and transparent labeling. Wellbeing Nutrition is committed to customer education, sustainability, and product safety. They provide valuable resources, use eco-friendly packaging, and follow ethical sourcing practices.
Founded In: 2019
Founders: Avnish Chhabria, Saurabh Kapoor
Total Investment Raised: $10.7 Mn
Investors: Rakulpreet Singh, Mira Kapoor, Fireside Ventures, HUL, etc.
Headquarters: Mumbai
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