TABP Snacks & Beverages Raises $3 Million from LC Nueva to Expand Rural Beverage Market

TABP Snacks and Beverages, a Chennai-based FMCG startup known for its packaged Indian street drinks, has raised $3 million (about ₹26 crore) in a funding round led by LC Nueva, with participation from Entrust Family Office and individual investors Arun Mukherjee and Soumya Malani.

Founded in 2018 by husband-and-wife duo Prabhu Gandhikumar and Brindha Vijayakumar, the company plans to use the fresh capital to expand its distribution network across southern and eastern India, launch new beverage formats, and scale up manufacturing.

Expanding the Reach of Affordable Indian Beverages

TABP Snacks and Beverages aims to redefine the non-alcoholic drinks market by serving tier-2, tier-3, and rural consumers—segments often overlooked by major beverage companies.

“India’s beverage revolution won’t be defined by metros alone but by consumers of Bharat,” said Prabhu Gandhikumar, Co-founder and CEO. He emphasized that millions of small-town and rural consumers still lack access to hygienic yet affordable beverages.

TABP bridges this gap by offering packaged versions of popular Indian street drinks such as local fruit-based beverages and traditional refreshments—delivering both taste and safety at accessible price points.

Strong Growth and Ambitious Targets

The company reported ₹212 crore in sales for FY 2024–25 and aims to achieve ₹800 crore in revenue within three years. TABP’s growth is driven by its focus on regional tastes, affordability, and a deep understanding of rural consumer behavior.

Its model also addresses India’s unorganized rural beverage segment, where most drinks are sold by roadside vendors without standardized hygiene. By formalizing this market, TABP seeks to provide a trusted alternative for mass-market consumers.

Investor Confidence in “Bharat” Consumer Brands

Investment firm LC Nueva expressed strong confidence in TABP’s vision to cater to India’s mass market.

 “We have been early believers in TABP’s vision and are proud to see their focused execution translating into tangible growth,” said an LC Nueva spokesperson.

Entrust Family Office echoed similar sentiments, highlighting the company’s innovative approach and value-driven products.

 “Under Prabhu’s leadership, TABP has found a niche among aspirational and value-conscious consumers,” said a partner at Entrust.

Riding the Wave of India’s Beverage Market Growth

India’s non-alcoholic beverage market, currently estimated at ₹1.38 lakh crore, is projected to reach ₹2.1 lakh crore by 2029, fueled by increasing hygiene awareness and affordability-focused consumption in smaller towns.

Gandhikumar noted that TABP’s regional familiarity and cost-efficient operations will help tackle challenges such as raw material volatility and rural logistics.

“Our model is built from the ground up — rooted in local tastes but designed for scalable impact,” he added.

FAQs

1. What is TABP Snacks and Beverages known for?

TABP is known for producing packaged versions of traditional Indian street drinks, offering affordable and hygienic alternatives for rural and semi-urban consumers.

2. How much funding did TABP raise in this round?

The company raised $3 million (approximately ₹26 crore) in a round led by LC Nueva, with participation from Entrust Family Office and other investors.

3. How will TABP use the new funding?

TABP plans to expand its distribution network, launch new beverage formats, and increase manufacturing capacity to reach more consumers across southern and eastern India.

4. Who are the founders of TABP Snacks and Beverages?

TABP was founded in 2018 by Prabhu Gandhikumar and Brindha Vijayakumar, both engineers and entrepreneurs.

5. What are TABP’s growth targets?

TABP reported ₹212 crore in FY 2024–25 sales and aims to reach ₹800 crore in revenue within three years, supported by rural expansion and product diversification.