Rebel Foods ventures into Saudi Arabia, with aspirations to establish a $100 million food delivery enterprise within 3 years

Rebel Foods, a leading home-grown food-tech company in India, is set to make its mark in Saudi Arabia with an ambitious plan to become a $100 million food delivery business within the next three years. The company, known for its popular brands like Faasos and Behrouz Biryani, announced its foray into the Saudi market in partnership with Dubai-headquartered KitchenPark and Kitch, founded by dynamic Saudi entrepreneur Fahad Al Hokair.

As part of its expansion strategy, Rebel Foods has launched two cloud kitchens in Riyadh, specifically in the Sulaymaniyah and Qurtoba areas. These cloud kitchens will serve a range of Rebel Foods' signature brands, including The Messy Burger, Oven Story Pizzas, Fricken' Fried Chicken, and The 500 Calorie Project. The company aims to offer a diverse culinary experience to cater to different tastes and preferences in Saudi Arabia.

The launch of these initial cloud kitchens is just the beginning for Rebel Foods in the Saudi market. The company has plans to introduce its other well-known brands, such as Behrouz Biryani, Faasos, and Mandarin Oak, which have already gained popularity in the Indian and Chinese cuisine markets. This expansion will further diversify the offerings and give customers a wider range of choices when ordering through Rebel Foods' food delivery platform.

Vishal Khithani, CEO - International Markets at Rebel Foods, emphasized the importance of the Middle East, particularly the MENA (Middle East and North Africa) region, in the company's growth strategy. Khithani stated, "The Middle East or the MENA market is a key region for Rebel Foods and we are investing significantly to build our cloud kitchen network and to strengthen our brands." With this expansion, Rebel Foods aims to tap into the immense potential of the Saudi Arabian market and establish a strong presence in the region.

Rebel Foods' entry into Saudi Arabia aligns with the growing demand for food delivery services, especially in the wake of the COVID-19 pandemic, which has accelerated the adoption of online food ordering and delivery platforms. By leveraging its expertise in cloud kitchens and its portfolio of well-established brands, Rebel Foods aims to provide Saudi consumers with high-quality, delicious, and diverse food options delivered conveniently to their doorstep.

As Rebel Foods continues to expand its global footprint, the company remains committed to innovation, culinary excellence, and creating delightful dining experiences for customers. With its successful track record in India and its strategic partnerships in the Middle East, Rebel Foods is poised to make a significant impact in the Saudi Arabian food delivery market and revolutionize the way people enjoy food in the region.