Mitra Raises ₹14 Crore in Bridge Funding to Expand FMCG Operations, Plans New Flour Plant & Millet-Based Products

Mitra, one of India’s fastest-growing FMCG startups, has raised ₹14 crore in a bridge round of equity funding to strengthen its operations, expand product categories, and widen its distribution network. The round was led by Bestvantage Investments, with participation from existing backers including Surya (Dubai-based family office) and other marquee investors.

The company plans to utilize the fresh funds for:

• Expansion of current manufacturing facilities
• Launch of a 3,000-ton refined flour (maida) plant in October 2025
• Entry into millet-based and lifestyle categories such as gluten-free, sugar-free, diabetic-friendly flours, and organic spices
• Strengthening distribution across Tier 2 & Tier 3 cities in India and new markets in the GCC region
• Integrating smart technology to improve operational efficiency

Vision to Become a Top 5 FMCG Brand in India

Speaking on the announcement, Abhishek Kaushik, Founder & CEO of Mitra, said:

“This funding is a key milestone in our journey as we prepare for the next phase of growth. It will allow us to expand production, launch health-focused product lines, and strengthen our presence across India and international markets. Our vision is to make Mitra one of the top 5 FMCG companies in India within 2–3 years, with a clear roadmap towards an IPO.”

Echoing the sentiment, Raman Sharma, Founder & CEO of Bestvantage Investments, added:

“We are delighted to back Mitra. The FMCG sector in India is ripe for disruption, and Mitra’s combination of traditional food methods with modern quality standards makes it a brand with huge potential.”

Mitra’s Growth Story

Founded in 2023 with a mission to make health affordable, Mitra has disrupted the FMCG market through its ‘Chakki Fresh’ stone-grinding methodology, which preserves the natural taste and nutrition of products.

Revenues grew from ₹11 crore in FY2023 to ₹40 crore in FY2024, with projections of ₹120+ crore in FY2025.

The company boasts a strong customer base with 92% repeat purchases.

Mitra has a network of 500+ distributors and 40,000+ retail outlets across NCR.

Currently, Mitra holds the No. 2 market position after ITC in its category.

The upcoming flour plant is expected to raise monthly recurring revenue from ₹12 crore to ₹17 crore by November 2025, with the company already EBITDA positive.

Next Milestone: Series A & IPO Roadmap

Mitra is gearing up for a Series A funding round in April 2026 at a targeted valuation of ₹500 crore. The startup aims to continue expanding into millet-based health products, lifestyle categories, and new international markets.

The company’s founder, Abhishek Kaushik, was recently recognized as Best Emerging Brand and Leader of the Year by Delhi Chief Minister Rekha Gupta, further cementing Mitra’s position as a rising force in India’s FMCG sector.

✅ With its fast-paced revenue growth, focus on healthy FMCG products, and strategic expansion plans, Mitra is positioning itself as a strong challenger to established players like ITC, Patanjali, and HUL in the coming years.