LT Foods Brand, Daawat decides to celebrate World Biryani Day on 3rd July 2023

Daawat Basmati Rice is gearing up to celebrate World Biryani Day with a big campaign that will spread across multiple countries. They are planning an all-encompassing digital campaign, which will include television, online, and radio advertisements. 

They will also use outdoor advertising and collaborate with national and regional influencers to promote their initiative. The goal is to create awareness about World Biryani Day through various marketing channels.

LT Foods, the company behind Daawat Basmati Rice, is making World Biryani Day a special occasion for biryani lovers worldwide. They have designated the first Sunday of every July, this year on July 2nd, as the day to celebrate this beloved dish. Watch the campaign 

Daawat Basmati Rice wants to give biryani enthusiasts a chance to express their love for this flavorful Indian delicacy that has gained popularity across different countries and cultures. On World Biryani Day, people are encouraged to come together with their loved ones and indulge in the joy of sharing and savoring biryani. It's a day to celebrate and keep the biryani tradition alive.

Also Read: Easy-to-Make | Chicken Biryani Recipe

Daawat Basmati Rice has been inspired by the trend of dedicated days for popular dishes from various cuisines. As a result, they have created 'World Biryani Day' to honor the world's most beloved dish.

In their new advertisement, Daawat portrays a story set in an office. The ad showcases the relationship between an employee and their boss. The employee cleverly weaves in references to the history of biryani, incorporating elements from the office environment. Ultimately, the boss surprises the employee by sharing his own homemade biryani from his lunchbox.

Daawat Basmati Rice aims to raise awareness about World Biryani Day through a comprehensive campaign that spans multiple countries. They will utilize various marketing channels, including television, digital platforms, radio, outdoor advertising, and collaborations with national and regional influencers. The campaign will reach its peak on July 2nd with exciting on-ground events.

Additionally, Daawat has recently introduced a Biryani Kit to make cooking authentic and delicious biryani at home more convenient. The kit offers three distinct variants: Hyderabadi, Kolkata, and Lucknow, providing options for different regional flavors of biryani.

Check this: Flavors of Lucknow with our Delicious Lucknowi Mutton Biryani Recipe