Kartik Aaryan featured as a 'Protein Police' for Max Protein's new ad

Max Protein, a leading protein-snacking brand, has recently appointed the popular Bollywood actor, Kartik Aaryan, as their brand ambassador. This strategic move aims to leverage Aaryan's immense popularity and fan base among the younger generation to strengthen Max Protein's brand image and establish a stronger connection with its target audience.

Max Protein plans to launch a campaign focused on educating consumers about the importance of incorporating protein into their diet and promoting Max Protein's protein-rich snacks as a healthy snacking option. The campaign, titled 'Protein Police,' will highlight the benefits of protein consumption and position Max Protein as the go-to brand for healthy snacking.

As a fitness enthusiast himself, Kartik Aaryan believes that protein intake is crucial for leading a healthy lifestyle. He expressed his enthusiasm for endorsing Max Protein's protein bars and cookies, stating that they are both healthy and delicious. He shared the post on his social media handel.

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A post shared by KARTIK AARYAN (@kartikaaryan)

Vijay Uttarwar, the CEO at Naturell India Pvt. Ltd., the parent company of Max Protein, emphasized that in the highly competitive snacking market, association with a popular celebrity like Kartik Aaryan will significantly increase Max Protein's reach and help the brand stand out. He added that Max Protein's primary aim is to cater to the younger generation's needs for convenient and healthy snacking options.

Besides endorsing Max Protein, Kartik Aaryan will also feature on limited-edition products to create excitement and drive sales. This move is expected to generate buzz and reinforce Max Protein's brand name in the market.

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