Ice Cream Brand Go Zero Raises INR 30 Cr To Boost Supply Chain and Product Innovation

Low-calorie ice cream brand Go Zero has secured INR 30 crore in its Series A funding round to enhance its supply chain and accelerate product innovation. The round saw continued backing from existing investors DSG Consumer Partners, Saama Capital, and V3 Ventures, alongside fresh investments from Aman Gupta, cofounder of boAt and a Shark Tank India investor, and Namita Thapar of Emcure Pharmaceuticals.

The Mumbai-based D2C brand plans to utilise the fresh capital to broaden its presence across Tier I and II cities, focusing on health-conscious consumers looking for guilt-free indulgences. Go Zero will also strengthen its distribution network through partnerships with quick commerce platforms.

Founded in 2022 by Kiran Shah, Go Zero specialises in manufacturing zero-sugar, high-protein, and low-calorie ice creams. The company aims to offer a healthier alternative to traditional ice creams, targeting the growing demand for fitness-friendly desserts.

Currently, Go Zero's products are available in over 16 cities, including Mumbai, Delhi NCR, Bengaluru, Pune, Hyderabad, and Chennai, via food delivery platforms like Swiggy and Zomato, as well as quick-commerce players such as Swiggy Instamart, Blinkit, and Zepto. The company also operates two production facilities located in Mumbai and Bengaluru.

In addition to expanding its footprint, Go Zero plans to introduce new product lines, including kulfi sticks and cassata, as part of its strategy to diversify its guilt-free offerings.

Speaking about the latest funding, Shah said, “We are proud to lead the transformation of the guilt-free ice cream segment in India. This new investment will help us bring healthier indulgences to a larger customer base.”

With this round, Go Zero’s total funding has now reached approximately $6 million. The company had previously raised INR 12.3 crore (around $1.5 million) in June last year.

Go Zero competes with other health-focused dessert brands such as NOTO and Get-A-Way. Last month, NOTO, which is backed by Bollywood actor John Abraham, secured INR 15 crore (around $1.7 million) from Inflection Point Ventures and other investors.

India’s food and beverage industry is experiencing robust growth, fueled by rising disposable incomes and shifting consumer preferences. The sector is projected to reach $68 billion by 2030, opening doors for innovative brands like Go Zero to scale rapidly.

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