Dubai-Based Eat App Raises $10 Million, Bets Big on India With Swiggy Partnership and ReserveGo Acquisition

Dubai-based restaurant reservation and guest management startup Eat App is making India a central growth market after raising fresh funding, acquiring a local rival, and striking a strategic partnership with Swiggy. The company aims to help Indian restaurants aggregate reservations, manage capacity, and grow revenue using data-driven tools.

$10 Million Series B Extension Strengthens Expansion Plans

Eat App has raised $10 million in a Series B extension round, led by PSG Equity through its portfolio company Zenchef SAS.

Notably, this extension round is larger than Eat App’s original $6 million Series B raised in 2022, taking the company’s total funding to over $23 million so far.

The fresh capital will be used to deepen its presence in India, enhance product capabilities, and scale partnerships with food-tech platforms.

India Emerges as a Key Growth Market

Founded over a decade ago, Eat App operates in 92+ countries, serving more than 5,000 restaurants globally and generating nearly $12 million in annual recurring revenue (ARR).

In the last 12 months alone, India has become one of its fastest-growing markets, with the company scaling to over 2,000 restaurants across the country.

According to industry estimates, India’s food service market is expected to cross $85 billion by 2028, with dine-in accounting for more than half of the total value. However, many restaurants still manage reservations separately across platforms such as Swiggy, Zomato, and EazyDiner—creating operational inefficiencies.

ReserveGo Acquisition to Boost Scale

To accelerate growth, Eat App acquired ReserveGo, a restaurant reservation platform founded in 2022 by Vijayan Parthasarathy.

Parthasarathy previously founded inResto, which was acquired by Dineout in 2015. Dineout itself was later acquired by Swiggy in 2022. At the time of acquisition in mid-2025, ReserveGo was serving 1,000+ restaurants and handling nearly 5 million reservations per month without downtime.

The acquisition strengthens Eat App’s technology stack and gives it deeper access to India’s reservation-heavy restaurant segment.

Strategic Partnership With Swiggy

Eat App has also partnered with Swiggy to market its restaurant growth and reservation management solution in India under the brand GroMax.

The offering goes beyond reservations, including tools for:

• Aggregating bookings from multiple platforms
• Managing restaurant capacity and guest data
• Promoting restaurants on Meta and Swiggy

While Swiggy does not participate in product development, its sales teams provide market feedback and help upsell the solution to restaurants. Through this partnership, Eat App has crossed 8 million covers served in India, compared to Swiggy Dineout’s 23.8 million covers in 2025.

Competitive Landscape and Challenges Ahead

Eat App faces competition from global players such as SevenRooms, TableCheck, and OpenTable, along with Indian restaurant-tech companies like Petpooja and Posist.

Industry experts note that reservation aggregation alone may not be compelling for many restaurant owners, especially those relying heavily on walk-ins. Eat App’s success in India will depend on whether its broader growth suite delivers measurable value in customer acquisition, data insights, and revenue growth.

With fresh funding, a local acquisition, and a strong distribution partner in Swiggy, Eat App is well-positioned to tap into India’s rapidly evolving dine-in ecosystem. If it can demonstrate clear ROI for restaurants beyond reservations, India could soon become one of its largest global markets.

FAQs

Q1. How much funding has Eat App raised so far?

Eat App has raised over $23 million in total funding, including the latest $10 million Series B extension.

Q2. Why is India important for Eat App’s growth?

India’s large and growing dine-in market, combined with fragmented reservation systems, offers a major opportunity for centralized restaurant management solutions.

Q3. What is GroMax by Eat App and Swiggy?

GroMax is a restaurant growth solution that combines reservation management, data aggregation, and promotional tools across Swiggy and Meta platforms.

Q4. Who founded ReserveGo, and why is it significant?

ReserveGo was founded by Vijayan Parthasarathy, a veteran in restaurant tech. The acquisition helps Eat App scale faster in India.

Q5. What challenges does Eat App face in India?

Key challenges include strong competition, restaurants relying on walk-ins, and proving the value of a full growth suite beyond basic reservations.