Accor Welcomes Katrina Kaif for Exciting Out-of-Home and Digital Campaigns
Accor, the hotel company, has recently partnered with the acclaimed actress Katrina Kaif for an extensive out-of-home and digital campaign. This collaboration aims to promote Accor's services and offerings to a wider audience, with Katrina Kaif playing a prominent role in the promotional activities
Grishma Bhatia
Accor, the hotel company, has enlisted Katrina Kaif for its out-of-home and digital campaign, featuring the actress in promotional material for the ALL-Accor Live Limitless programs. This initiative focuses on highlighting the company's loyalty program.
Accor SA, a leading French hospitality company, has entered into an agreement with actress Katrina Kaif to feature in their advertisements for the ALL-Accor Live Limitless programs. This loyalty program holds significance for the company, and Katrina will share her personal experiences related to favorite vacations, meals, travel moments, and more, through digital and out-of-home campaigns.
Expressing her excitement, Katrina stated that she is delighted to join the Accor family and its global membership program. She emphasized that the program has become an integral part of her travel journeys, and she looks forward to others experiencing its benefits and limitless possibilities as well.
Accor operates several hotel brands in India, including Raffles, Fairmont, Sofitel, Pullman, Grand Mercure, Novotel, Mercure, and ibis. Puneet Dhawan, the Senior Vice President of Operations for India and South Asia, expressed that Katrina Kaif is a perfect fit for their brand and embodies its ethos. He further highlighted her significant influence on people across India and beyond, making her an ideal representative for their loyalty program. Dhawan believes that Kaif's valuable insights on travel, lifestyle, and loyalty will strongly resonate with their members and inspire more individuals to join their lifestyle program.
As per their statement, Accor strongly believe in the importance of loyalty as a mutually beneficial relationship, and they are fully committed to providing their members with exceptional experiences. Puneet Dhawan recently mentioned to Mint that their group intends to expand its managed and franchised hotel business in India by adding 30 new properties within the next five years. The focus will primarily be on developing economy and mid-scale brands in tier II, III, and IV cities. Presently, Accor possesses a portfolio of 58 hotels in India, which includes 22 Ibis properties developed by InterGlobe Hotels, 23 Novotel hotels, as well as other renowned brands such as Mercure, Grand Mercure, Sofitel, Fairmont, and Raffles.
