India’s leading quick-service restaurant (QSR) brand, Wow! Momo, has unveiled a game-changing addition to its menu — India’s first-ever gluten-free momos. Crafted using quinoa and chickpeas, this new range is designed to cater to a growing tribe of health-focused and gluten-intolerant consumers without sacrificing taste.
In a strategic move that blends innovation with inclusivity, the brand is looking to reimagine traditional street food for modern dietary preferences. At a time when health-conscious consumers often find themselves sidelined in the indulgent fast food space, Wow! Momo's gluten-free offering ensures that everyone can enjoy one of India’s most loved comfort foods — guilt-free.
“We’ve always seen the momo as more than a dish — it’s a cultural emotion,” said Sagar Daryani, Co-founder and CEO, Wow! Momo Foods Pvt. Ltd. “By introducing this gluten-free variant, we’re expanding access. This is about making indulgence available to all, and taking a bold step toward smart, inclusive food formats.”
Tapping into a High-Growth Market
According to a recent report, India’s gluten-free food and beverage market is currently valued at USD 22.25 million, with an expected CAGR of 13.93%. With rising awareness around gluten sensitivity, celiac disease, and fitness-driven diets, the QSR sector is ripe for transformation. Wow! Momo aims to lead this shift by embedding wellness into its product innovation roadmap.
The quinoa-chickpea momos are not just gluten-free — they’re rich in protein, fiber, and packed with flavor, addressing both nutrition and indulgence. This kind of product is rare in the fast food sector, where health often takes a backseat to taste.
To launch the new range, the brand has partnered with celebrity chef Ranveer Brar, who stars in a digital campaign that champions the idea: "Great taste should never leave anyone out."
“Health and flavor don’t often coexist in street food,” said Brar. “But these momos truly surprised me. The texture, the taste — they bring back that nostalgic momo experience in a healthier avatar. It’s inclusive innovation at its best.”
The film reinforces the brand’s philosophy that indulgence shouldn’t be limited by dietary restrictions, and healthy choices should still deliver joy.
The gluten-free momos will initially be launched across 11 major Indian metros, with the brand planning to extend this innovation into its FMCG ready-to-eat category in the near future. This step is aligned with Wow! Momo’s larger strategy of transforming into a health-forward QSR powerhouse while keeping its cultural roots intact.
By integrating health, innovation, and inclusivity into one offering, Wow! Momo is not just keeping up with consumer demand — it's aiming to set the agenda.