WickedGud Raises ₹20 Crore to Scale Omni-Channel Presence and Expand Instant Noodles Portfolio

Packaged food brand WickedGud has secured ₹20 crore in a fresh funding round as it looks to accelerate growth across online and offline channels in India’s competitive FMCG market. The investment will support retail expansion, backend strengthening, and faster product innovation in high-demand categories such as instant noodles.

Existing and New Investors Back WickedGud’s Growth Story

The latest round saw strong participation from existing investors including Orios Venture Partners, Asiana Fund, and actor Shilpa Shetty, who doubled down following a similar ₹20 crore raise in November 2024.

The funding round also brought in new strategic and industry investors such as Shajikumar Devakar (Neo Wealth Management), Ajay Mehta (former WPP Content Head), Sonika Ravula (Optional Gravity), and Rahul Colaco (CEO, Fraser & Neave), further strengthening the company’s cap table.

Capital to Fuel Retail Expansion and Supply Chain Strengthening

WickedGud plans to deploy the fresh capital to deepen its omni-channel presence across modern trade, general trade, and digital platforms. A key focus area will be strengthening backend operations and supply chain capabilities to support rapid scale.

The company will also accelerate innovation in high-velocity consumption categories, particularly cup noodles and Korean-style spicy noodles, which are seeing strong demand among younger consumers.

Strong Revenue Growth and Retail Footprint

According to Founder and CEO Bhuman Dani, the past year has marked a major inflection point for the brand.

WickedGud has reported three-fold revenue growth, expanded to over 5,000 retail outlets, and entered new fast-moving formats. Its offline presence now includes 1,500+ Reliance Smart Bazaar stores and 50 DMart outlets, significantly boosting its reach in modern trade.

Digital Leadership and E-Commerce Performance

Alongside offline expansion, WickedGud continues to perform strongly on e-commerce and quick-commerce platforms. On Amazon, the brand has established itself as a category leader, with six products ranking among the top 30 bestsellers in the Pasta & Noodles segment—an indicator of strong repeat purchases and consumer acceptance.

Investor Confidence in Category-Led Innovation

Orios Venture Partners highlighted WickedGud’s execution strength and innovation-led approach as key reasons for continued investment. The company’s focus on improving everyday staples through a better-for-you positioning, without pricing itself as a niche premium brand, has helped it gain broad-based consumer traction.

Brand Building and Industry Recognition

WickedGud has also gained international visibility, earning a spot on the Forbes Asia 100 to Watch 2025 list. Founder Bhuman Dani’s participation in the pre-Budget startup delegation meeting India’s Finance Minister further underscores the brand’s growing relevance in India’s consumer startup ecosystem.

On the marketing front, the company continues to invest in high-impact campaigns, including a recent Korean noodles campaign featuring Shilpa Shetty, aimed at strengthening youth appeal through humour and bold flavour storytelling.

Future Outlook

With fresh capital in place, WickedGud aims to consolidate its leadership in existing categories while exploring new food formats aligned with evolving consumer preferences. As India’s packaged food market continues to grow, the company is positioning itself to scale efficiently across channels while maintaining a strong focus on taste, nutrition, and affordability.

FAQs

Q1. How much funding has WickedGud raised in the latest round?
WickedGud has raised ₹20 crore in its latest funding round.

Q2. Who are the key investors in WickedGud?
Key investors include Orios Venture Partners, Asiana Fund, Shilpa Shetty, and new investors such as Shajikumar Devakar and Rahul Colaco.

Q3. How will WickedGud use the new funds?
The capital will be used to expand omni-channel distribution, strengthen supply chains, and drive innovation in instant and Korean-style noodles.

Q4. Where are WickedGud products currently available?
WickedGud products are available on major e-commerce and quick-commerce platforms, as well as in over 5,000 offline retail stores across India.

Q5. What makes WickedGud different from other noodle brands?
WickedGud focuses on improving everyday food staples with a better-for-you approach while keeping taste and affordability intact.