Taj Hotels Parent IHCL Acquires 51% Stake in Brij Hotels for ₹193 Crore to Expand Boutique Hospitality

Indian Hotels Company (IHCL), the parent company of Taj Hotels, has acquired a majority 51% stake in Brij Hospitality for ₹193 crore. The deal marks a strategic move by IHCL to deepen its presence in India’s fast-growing boutique and experiential leisure segment.

IHCL Buys Majority Stake in Brij Hospitality

India’s largest hospitality company by market capitalisation, IHCL, announced that it has signed definitive agreements to acquire a controlling stake in Brij Hospitality, which operates the boutique brand Brij Hotels.

The acquisition gives IHCL ownership of the Brij brand, while the founding promoters will continue to partner with the company to scale operations across key leisure destinations.

IHCL is listed on both the BSE and NSE. On the day of the announcement, its shares closed higher, reflecting positive investor sentiment around the strategic acquisition.

Focus on Boutique and Experiential Leisure Tourism

According to IHCL, the investment aligns with rising demand for experiential travel driven by higher disposable incomes and changing consumer preferences.

Puneet Chhatwal, Managing Director and CEO of IHCL, said the acquisition will help the company strengthen its leadership in leisure tourism, particularly in cultural, spiritual, wildlife, and offbeat destinations.

Brij Hotels’ presence in locations such as Jaipur, Varanasi, Ranthambore, the northern hills, the North East, and Goa adds diversity to IHCL’s existing portfolio.

IHCL Hotel Portfolio Crosses 600 Properties

With this transaction, IHCL’s total portfolio has expanded to 610 hotels, including 253 properties under development. The company continues to pursue asset-light growth while selectively investing in brands that complement its long-term strategy.

The Brij acquisition enhances IHCL’s offerings in the premium boutique segment, which has seen strong post-pandemic demand from domestic and international travellers.

Brij Hotels Plans Expansion Beyond India

Brij Hotels currently operates 22 hotels, with 11 more in the pipeline. Known for personalised luxury and locally rooted experiences, the brand is now preparing to expand internationally.

Co-founders Udit Kumar and Anant Apurv Kumar confirmed that Brij has an upcoming experiential property in Pokhara, Nepal, and is exploring opportunities in Sri Lanka, focusing on unique, storytelling-driven destinations.

A Strategic Win for IHCL

The acquisition of Brij Hospitality strengthens IHCL’s position in boutique and experiential hospitality while opening doors to selective international expansion. As travel demand continues to rise, the move is expected to add depth, differentiation, and long-term value to IHCL’s growing portfolio.

FAQs

1. How much stake has IHCL acquired in Brij Hotels?

IHCL has acquired a 51% majority stake in Brij Hospitality for ₹193 crore.

2. Why did IHCL invest in Brij Hotels?

The investment helps IHCL expand its presence in the boutique and experiential leisure hospitality segment, which is seeing strong demand growth.

3. How many hotels does IHCL have now?

Post-acquisition, IHCL’s portfolio stands at 610 hotels, including properties under development.

4. Will Brij Hotels operate outside India?

Yes, Brij Hotels plans to expand internationally, with projects planned in Nepal and exploratory developments in Sri Lanka.

5. Will Brij Hotels continue to operate independently?

Brij will operate in partnership with IHCL, with its founding promoters continuing to play an active role in brand growth and expansion.