Reliance’s JioMart Hits 1.6 Million Daily Orders as Quick Commerce Becomes 20% of Retail Revenue

Reliance Retail’s quick commerce business is scaling rapidly, with JioMart reaching a daily order run rate of 1.6 million by December 2025. Disclosures from the company’s Q3 FY26 investor presentation highlight accelerating growth, rising customer engagement, and quick commerce emerging as a key revenue driver.

JioMart’s Quick Commerce Sees Sharp Growth in Q3 FY26

Reliance Industries said its quick commerce operations recorded 53% quarter-on-quarter growth during the October–December 2025 period, underscoring strong consumer adoption during the festive quarter.

The company’s registered customer base expanded to 378 million, marking a 12% year-on-year increase, while total transactions rose 48% YoY to 524 million in the quarter. Reliance also claimed that transaction frequency on its digital platforms is nearly double that of competitors, though it did not disclose exact figures.

Store-Led Fulfilment Strategy Drives Efficiency

Unlike pure-play quick commerce platforms, Reliance integrates JioMart within its vast offline retail ecosystem. The company currently operates 19,979 stores across multiple formats, many of which double up as fulfilment points for hyperlocal deliveries.

This hybrid model is supported by a growing network of dark stores, helping reduce the average distance per order, a key factor in lowering last-mile delivery costs and improving delivery speed.

JioMart’s quick commerce service is now live across 5,000+ pin codes in over 1,000 cities, with ongoing expansion of both catalogue depth and dark store infrastructure.

Quick Commerce Now Contributes 20% of Reliance Retail Revenue

Quick commerce has emerged as one of the fastest-growing channels for Reliance Retail. The segment now accounts for around 20% of total retail revenue, up from 18% a year earlier.

During Q3 FY26 alone, the business added 5.9 million new quick commerce customers, while total new transacting customers across platforms rose by 6 million, a 120% jump over the previous quarter.

Margins Under Pressure Amid Festive Push and Investments

Reliance Retail reported EBITDA of ₹6,915 crore for Q3 FY26, with margins at 8.0%, compared to 8.6% in the same period last year.

The company attributed the margin compression to:

• Aggressive festive promotions

• Continued investment in hyperlocal and quick commerce

• One-time operating costs related to the rollout of new labour codes

Competitive Landscape: Blinkit and Swiggy Instamart

Reliance’s expansion comes as competition intensifies in India’s estimated $45 billion e-grocery and convenience market.

• Blinkit, a core growth engine for Zomato, has been rapidly adding stores and is approaching profitability.

• Swiggy Instamart continues to scale with smaller baskets and hyperlocal assortments.

Reliance entered the segment early, having invested in and emerged as the largest shareholder of Dunzo, but is now positioning itself as the broadest quick commerce player in terms of categories, cities, and fulfilment depth.

Scale Over Speed

With its extensive offline footprint, supply chain integration, and growing digital customer base, Reliance is betting that scale, assortment, and operational efficiency will help it compete effectively against faster-moving rivals.

As quick commerce becomes a core pillar of Indian retail, JioMart’s performance suggests Reliance is no longer playing catch-up—but aiming to redefine the category on its own terms.

Frequently Asked Questions (FAQs)

1. What is JioMart’s current daily order volume?

JioMart reached a daily order run rate of 1.6 million orders by the end of December 2025.

2. How fast is Reliance’s quick commerce business growing?

The segment grew 53% quarter-on-quarter in Q3 FY26, making it one of Reliance Retail’s fastest-growing channels.

3. How much does quick commerce contribute to Reliance Retail revenue?

Quick commerce now contributes around 20% of total retail revenue, up from 18% a year ago.

4. How does Reliance fulfil quick commerce orders?

Reliance uses a mix of offline retail stores and dark stores as fulfilment centres, reducing delivery distances and costs.

5. Who are JioMart’s main quick commerce competitors?

Key competitors include Blinkit (Zomato) and Swiggy Instamart, both of which are expanding aggressively across Indian cities.