Zomato Co-Founder and CEO, Deepinder Goyal, has launched a new health and wellness venture called 'Continue', which is his personal initiative aimed at optimizing his own health and performance. Registered in April 2024 under the name Upslove Advisors Pvt. Ltd., Goyal owns 99.9% of the company’s shares, while the remaining 0.1% is held by Ashish Goel. The venture was seeded with an initial capital of Rs 50 lakh.
In a post on X (formerly Twitter), Goyal explained that ‘Continue’ currently operates as his personal health and wellness team, entirely funded by himself. The team’s primary focus is on researching ways to keep him at his peak physical performance. Goyal added that he regularly spends time with the ‘Continue’ team, which he compared to going to the gym or avoiding doctor visits.
The company has also appointed Zomato employees Simrandeep Singh and Akriti Mehta as additional directors. Goyal hinted that the team is working on new ideas and insights related to health and wellness, and expressed hope that one day they will have enough evidence to share their findings with the public.
This isn’t Goyal’s first venture into the health space. Zomato had previously invested in the sports startup Fitso, which was later sold to Tata’s Curefit. Now, with 'Continue', Goyal is expanding his presence into the health and fitness industry alongside his work in food delivery, quick commerce, and entertainment.
In addition to his new health venture, Goyal’s Zomato has been expanding its business as well. In August, Zomato signed a deal to acquire Paytm’s entertainment, sports, and events ticketing business—Insider and TicketNew—for Rs 2,048 crore. This move broadens Zomato’s involvement in the entertainment sector, further complementing its District app, which integrates multiple platforms.