Prozo, a rapidly growing full-stack supply chain company, has announced a strategic investment from cricketer Rohit Sharma, marking the former Indian captain’s latest venture into the startup ecosystem. This move highlights a growing interest among top athletes in backing India’s new-age infrastructure and logistics technology players.
The company, founded in 2016 by Dr. Ashvini Jakhar, a former naval doctor and ISB alumnus, operates at the intersection of technology and logistics, offering end-to-end warehousing, freight, and fulfillment solutions to consumer brands across India.
Logistics with Scale and Precision
Prozo currently manages a vast network of 42 tech-enabled warehouses across the country, covering over 2.2 million square feet. It services more than 24,000 pin codes and is on track with a revenue run-rate of approximately ₹250 crore, showcasing significant scale in a capital-intensive sector.
Its platform empowers brands to streamline their operations across B2B, B2C, and D2C channels through a unified dashboard and national fulfillment network. The company leverages its proprietary control tower technology for real-time logistics coordination and delivery optimization.
“Every great performance needs a system that performs under pressure,” said Rohit Sharma, represented by RISE Worldwide. “Prozo does exactly that—delivering consistency and scale to the brands it supports through its tech-first approach. I’m excited to be part of their journey.”
Founder’s Vision and Track Record
Dr. Ashvini Jakhar, Founder and CEO of Prozo, emphasized the significance of this strategic backing:
“Having Rohit Sharma join us as an investor is deeply meaningful. His rise from opener to national icon reflects the qualities we aspire to bring to our clients — reliability, leadership, and the ability to deliver under pressure.”
Since its inception, Prozo has raised $20 million in funding, attracting institutional investors such as Sixth Sense Ventures and Jafco Asia. The company has emerged as a preferred partner for leading brands including PhonePe, Tata Consumer, McGraw-Hill, Neemans, The Minimalist, Bewakoof, Snitch, Beardo, and others.
Building the Backbone of Modern Commerce
With e-commerce, D2C, and omnichannel models gaining ground in India, efficient supply chain infrastructure has become essential. Prozo positions itself as a next-generation enabler, allowing fast-growing brands to scale without being slowed down by logistics bottlenecks.
The company’s tech-enabled platform, asset-light model, and nationwide reach provide agility and scalability for brands operating in highly competitive environments.