How to Sell Your Product on Zepto: A Complete Guide with Latest Commission Details (2025)

In the fast-evolving world of quick commerce, Zepto has emerged as a game-changer in India, promising deliveries in as little as 10 minutes. For businesses and entrepreneurs, this hyperlocal delivery platform offers a golden opportunity to reach millions of customers seeking convenience and speed. Whether you’re a small business owner or an established brand, selling on Zepto can significantly boost your sales and visibility. This complete guide will walk you through the process of getting started, optimizing your presence, and understanding Zepto’s commission structure as of March 15, 2025.

What is Zepto?

Zepto is an Indian quick-commerce platform that specializes in delivering groceries, essentials, and everyday items within minutes. Founded in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto leverages a network of "dark stores" (micro-warehouses) strategically located in urban areas to ensure rapid fulfillment. With its customer-centric model and seamless logistics, Zepto has become a go-to choice for urban consumers and a promising marketplace for sellers.

Why Sell on Zepto?

Before diving into the "how," let’s explore why Zepto is worth considering:

• Lightning-Fast Delivery: Zepto’s 10-minute delivery promise attracts customers who value speed.
• Wide Reach: Operating in major cities like Mumbai, Delhi, Bangalore, and more, Zepto connects you to a large urban customer base.
• High Demand: Categories like groceries, dairy, snacks, and personal care items thrive due to their everyday relevance.
• Seller Support: Zepto offers tools like analytics, inventory management, and logistics support to streamline operations.

Step-by-Step Guide to Selling on Zepto

Here’s a detailed roadmap to get your products listed and selling on Zepto:

Step 1: Understand Zepto’s Requirements

To sell on Zepto, you’ll need to meet certain prerequisites:

• Business Registration: A valid GSTIN (Goods and Services Tax Identification Number) is mandatory for most categories, except unbranded groceries or exempted items.
• PAN Card: Provide your business or individual PAN card details.
• Bank Account: Submit bank details with a canceled cheque for payouts.
• Product Readiness: Ensure your products align with Zepto’s focus—groceries, FMCG, fresh produce, personal care, or household essentials.
• FSSAI License: Required if you’re selling food items.

Step 2: Register as a Zepto Seller

1. Visit the Zepto Partner Portal: Go to the official Zepto website (zeptonow.com) or the partner page (brands.zepto.co.in).
2. Sign Up: Click on “Get Started” or “Register as a Seller” and fill out the application form with your business name, contact details, and product categories.
3. Upload Documents: Submit your GSTIN, PAN card, bank details, and other required documents.
4. Submit Application: Once all details are entered, submit your application for review. Zepto typically verifies accounts within a few days.

Step 3: Onboarding and Account Setup

After approval:

• Complete Onboarding: Zepto may provide training or a seller orientation to familiarize you with their policies and tools.
• Set Up Your Seller Dashboard: Log in to the Zepto Seller Dashboard to manage listings, orders, and payments.
• Sign the Agreement: Review and sign the seller agreement outlining terms, conditions, and commission details.

Step 4: List Your Products

1. Add Product Details: Enter product names, categories, specifications, and pricing. Be accurate and detailed to avoid returns.
2. Upload High-Quality Images: Use clear, well-lit photos from multiple angles to attract buyers.
3. Write Engaging Descriptions: Highlight benefits, features, and keywords (e.g., “fresh organic vegetables”) to improve searchability.
4. Set Competitive Prices: Research market trends and competitors on Zepto to ensure profitability while staying attractive to customers.

Step 5: Manage Inventory and Fulfillment

• Update Stock Levels: Use Zepto’s inventory tools to track availability and prevent overselling.
• Leverage Dark Stores: Coordinate with Zepto to store inventory in their hyperlocal dark stores for faster delivery.
• Packaging Standards: Ensure products are packaged securely and labeled clearly to meet Zepto’s guidelines.

Step 6: Optimize for Sales

• Promotions: Participate in Zepto’s campaigns, flash sales, or discounts to boost visibility.
• Analytics: Monitor sales, customer behavior, and trends via the seller dashboard to refine your offerings.
• Customer Service: Respond promptly to inquiries and resolve issues to maintain high ratings.

Step 7: Handle Orders and Payments

• Order Management: Process orders quickly to align with Zepto’s rapid delivery model.
• Payments: Zepto typically credits payments weekly or bi-weekly to your registered bank account, minus commissions and fees.

Zepto Commission Structure (Latest Details as of March 2025)

Zepto’s commission rates vary by product category and are designed to balance profitability for sellers and affordability for customers. Based on the latest insights as of March 15, 2025, here’s an overview:

• Commission Range: 10% to 25% per order, depending on the category.
  • Groceries (e.g., staples, vegetables): 10–15%
  • FMCG Products (e.g., snacks, personal care): 15–20%
  • High-Value Items (e.g., electronics, premium goods): 20–25%
• Additional Fees:
  • Delivery Fee: Usually absorbed by Zepto, but sellers may incur a small logistics fee for specific regions or low-order-value items.
  • Promotional Costs: Optional fees for sponsored listings or campaign participation.
• Payment Cycle: Weekly or bi-weekly payouts after deducting commissions.
• Transparency: Commissions and fees are clearly displayed in the seller dashboard before payouts.

These rates are competitive compared to other quick-commerce platforms like Blinkit or Instamart, reflecting Zepto’s focus on scaling its seller network while maintaining customer affordability. Note that rates may fluctuate based on market demand, seasonal campaigns, or policy updates, so regularly check your seller agreement for the latest details.

Tips for Success on Zepto

• Focus on Fast-Moving Items: Stock products with high demand, like snacks, beverages, and daily essentials.
• Maintain Quality: High-quality products and reliable packaging reduce returns and build trust.
• Use Data Insights: Leverage Zepto’s analytics to identify peak demand times and popular items.
• Stay Compliant: Adhere to Zepto’s policies on product categories, packaging, and delivery timelines.

Challenges to Consider

• Geographical Limits: Zepto’s coverage is primarily urban, so rural sellers may face limitations.
• High Expectations: The 10-minute delivery promise requires efficient inventory and logistics management.
• Commission Costs: While competitive, commissions can impact margins, especially for low-cost items.

(For the Latest Food News subscribe to our Indian Food Times WhatsApp channel)