Amul Enters Organic Tea, Sugar & Spices Market in Major FMCG Expansion

India’s leading dairy cooperative Amul is stepping boldly beyond its dairy roots, entering the certified organic tea, sugar, and spices market as part of its strategy to transform into a full-spectrum FMCG powerhouse.

Jayen Mehta, Managing Director of the Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets products under the Amul brand, confirmed the move, calling it a “natural progression” in the brand’s evolution. “We are now officially the largest FMCG company in India, with a 10% higher turnover than our nearest multinational competitor,” Mehta told CNBC-TV18.

The company closed FY25 with a record revenue of ₹66,000 crore and now targets ₹1 lakh crore by FY26. Its latest foray into organic staples signals a strategic push to deepen its non-dairy presence, bringing Amul into direct competition with entrenched players in the organic and wellness segments.

While dairy remains Amul's core, the company is rapidly diversifying. Organic tea, sugar, and spices mark Amul’s entry into everyday kitchen essentials, tapping into the rising consumer demand for certified organic and health-conscious alternatives.

“Consumers trust Amul for quality, and we aim to extend that trust into new product categories where quality and authenticity matter most,” Mehta noted.

Amul is not stopping at staples. Ice cream sales are projected to grow by 35–40% in the current fiscal year, and the company is investing heavily in its protein beverages segment, with a fivefold increase in production capacity effective May 1.

This expansion is part of Amul’s broader plan to strengthen its foothold across various verticals, catering to both health-focused and convenience-driven consumers.

Having already established a presence in the United States, Amul is now setting its sights on other international markets, including the Middle East, South Asia, and Africa. These regions are being targeted for their strong demand for Indian food and beverages.

“Our aim is to become a global food brand representing India’s quality and taste,” Mehta added.

Despite inflationary pressures on raw materials and supply chain inputs, Amul has chosen not to raise milk prices at this time. This customer-first approach is aimed at maintaining affordability while expanding its offerings.

Amul’s entry into organic food categories is more than a product launch—it’s a repositioning of the brand. With its expanding portfolio, Amul is no longer just a dairy brand but a fast-growing FMCG player competing across multiple consumer categories.

As the company races toward its ambitious revenue goal, Amul’s bold diversification is set to redefine its identity and role in Indian households and kitchens worldwide.