Zomato Shuts Down 15-Minute Delivery and ‘Everyday’ Meal Services Amid Profitability Concerns

In a significant strategic pivot, food delivery major Zomato has announced the closure of its recently launched 15-minute food delivery service, ‘Zomato Quick’, along with its homely-meal initiative, ‘Zomato Everyday’. The decision comes just three months after Quick’s pilot rollout.

The move was disclosed in a letter to shareholders by Eternal, the parent company of Zomato. Eternal CEO and Zomato co-founder Deepinder Goyal stated that both initiatives failed to demonstrate a viable path to profitability without sacrificing customer experience — a trade-off the company is unwilling to make.

“The current restaurant density and kitchen infrastructure are not built to handle 10-minute deliveries reliably, resulting in an inconsistent customer experience,” said Goyal. “We did not see incremental demand during the pilot phase, which makes it unsustainable to scale.”