Zomato's 'Kachra' campaign video sparks outrage, taken down due to public backlash
Zomato faces backlash and removes their controversial 'Kachra' campaign video following public uproar. Check the details behind the controversy and the company's response.
Sneha Kumari
Zomato, a prominent online food delivery platform, recently found itself at the center of controversy following the release of its "Kachra" campaign video. The video, which aimed to promote responsible waste disposal, received a significant backlash on social media, leading to its deletion by Zomato. The "Kachra" campaign video was intended to raise awareness about the importance of proper waste management and encourage users to dispose of food waste responsibly. It depicted a person throwing food into the garbage, which then transformed into a monster symbolizing the negative consequences of wastefulness. However, the video's execution and messaging drew criticism from various social media users. In the midst of this incident, Aditya Lakhia an actor with a connection to the popular movie " Lagaan', bacame entangled in the narrative. The backlash on social media was swift and widespread. Users took to various platforms to express their displeasure, sharing their opinions and concerns about the video. The hashtag #BoycottZomato started trending, and the company faced mounting pressure to address the issue and take appropriate action.
The advertisement depicted the actor transforming into various everyday objects such as a stool, lamp, and hand towel, emphasizing the extensive use of plastic in their production. The intention behind the video was to highlight the company's commitment to recycling by emphasizing that they recycle double the amount of plastic they distribute, thereby minimizing plastic waste in landfills.
Responding to the backlash, Zomato acknowledged the concerns raised by the public and promptly removed the "Kachra" campaign video from its platforms. In an official statement, the company expressed regret for any offense caused and emphasized its commitment to social responsibility. Zomato's decision to delete the video was seen as a necessary step in mitigating the damage caused by the controversy. The company recognized the need to listen to its customers and respond to their feedback. By taking swift action, Zomato aimed to demonstrate accountability and a willingness to rectify any missteps.
The incident serves as a reminder of the power and influence of social media in shaping public perception and holding companies accountable. The rapid spread of information and opinions on social platforms can significantly impact a brand's reputation and bottom line. It underscores the importance for businesses to carefully consider their messaging and campaigns to avoid unintended consequences. Moving forward, Zomato has an opportunity to learn from this experience and further refine its approach to social responsibility campaigns. Zomato's decision to delete the "Kachra" campaign video after a social media backlash highlights the importance of understanding the sensitivities of the public. The incident serves as a reminder for companies to be mindful of the potential impact of their campaigns and messages. By promptly addressing concerns and taking corrective action, businesses can demonstrate their commitment to social responsibility and foster positive relationships with their customers.
