Zomato Ventures into Generative AI Following Blinkit's Lead

Check how Zomato is exploring the realm of generative AI, inspired by Blinkit's success. Read about their plans to integrate AI into customer-facing features and backend tools, and their collaborations with industry giants

Jun 8, 2023 - 14:26
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Zomato Ventures into Generative AI Following Blinkit's Lead

Zomato, the well-known food tech company, is embarking on a new frontier by delving into the realm of generative AI. This decision comes hot on the heels of Blinkit's successful launch of a generative AI-powered product earlier this month. To bring their ambitious plans to life, Zomato is actively seeking professionals specializing in machine learning (ML), data science, and natural language processing (NLP) to spearhead the development of generative AI-based products.

To lead this transformative journey, Zomato has appointed a seasoned expert as the head of AI product development. Their overarching goal is to seamlessly integrate AI capabilities into various customer-centric features, spanning from search engines and notifications to behind-the-scenes tools like product photography and customer support systems.

In an exciting collaboration, both Zomato and Blinkit will leverage the cutting-edge generative AI tools they have developed. Notably, Zomato has formed strategic partnerships with industry leaders such as Google, Adobe, OpenAI, and Microsoft, tapping into their vast expertise to drive AI product development.

A Zomato spokesperson enthusiastically confirmed the news, shedding light on the impressive progress made thus far. Over the past year, Zomato has harnessed the power of neural networks to accurately predict food preparation and delivery times, showcasing the potential of AI in enhancing the overall dining experience. Likewise, Blinkit has effectively utilized machine learning to optimize supply-chain costs and significantly reduce delivery times, demonstrating the immense value of this technology.

Expanding on their generative AI endeavors, the spokesperson shared a remarkable example. Blinkit's app now offers users an extensive selection of virtually limitless recipes, complete with detailed ingredient lists, thanks to the power of AI-generated content.

Also Read: Zomato Makes History as the First Indian Company to Appear in Hollywood Film 'Spider-Man: Across the Spider-Verse'

Furthermore, Zomato and Blinkit have consistently bolstered their teams by actively recruiting skilled engineers specializing in machine learning over the past few years. This demonstrates their long-standing commitment to nurturing talent and staying at the forefront of technological advancements.

This development coincides with Blinkit's recent introduction of "Recipe Rover," a groundbreaking generative AI engine empowered by ChatGPT and Midjourney technologies. With its ability to suggest recipes and assist users in finding specific ingredients, Recipe Rover has captured the imagination of culinary enthusiasts and further solidified the potential of generative AI in the food industry.

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