Following Zomato, Swiggy Launched Data-Driven Insights Platform to Fuel their Expansion
Swiggy, a leading food delivery platform, introduces Network Expansion Insights, a powerful feature that provides restaurant partners with data-driven insights for choosing the best locations for new outlets. Check more details
Team IFT
Swiggy, a food delivery platform, has introduced a new feature called Network Expansion Insights. This feature provides partner restaurants with valuable information based on Swiggy's data, helping them make smart decisions when choosing the best location for their next outlet. In simpler terms, Swiggy is offering a dashboard that gives restaurant owners helpful insights for planning their expansion and selecting the right place to open a new restaurant.
Selecting the right location is crucial for the success of any restaurant. Even a small difference in distance can greatly impact how well an outlet performs. Recognizing this challenge, Swiggy has created a helpful tool called the Network Expansion dashboard. This tool allows restaurant partners to enter their preferences for cuisine, price range, and desired location. The dashboard then generates a detailed list of potential expansion locations, ranked based on their suitability and potential for success. This feature is available for cities all over the country, making it easier for restaurants to make informed decisions about where to open new outlets.
Rohit Kapoor, the CEO of Swiggy's food marketplace, shared his thoughts on the new feature, saying, "The growth of our platform depends on the success of our restaurant partners. We have created a clever tool that provides our partners with valuable data, enabling them to make smart decisions about where to open their restaurants. This tool helps them meet the specific demands of our customers by choosing the best locations and offering the cuisines that are in high demand."
Swiggy has announced that their Network Expansion Insights dashboard has already been utilized by more than 100 partners. This dashboard is now accessible to all of Swiggy's restaurant partners, who can use it independently.
In the food delivery market of the country, Swiggy and Zomato dominate, with a limited presence of the Open Network for Digital Commerce (ONDC) as a potential competitor. Due to this competition, both Zomato and Swiggy are actively striving to gain a larger market share and are constantly implementing strategies to outperform each other.
