7up's Refreshing Wave of 'Nimbooz' with Mithila Palkar in an Exciting New Ad and Challenge - Check the Details

7 UP Nimbooz is a popular lemon-flavored carbonated drink in India. It is a PepsiCo product that is touted as a refreshing and zesty beverage. Nimbooz is the Hindi word for lemon, and the drink has a lemony flavor.

To highlight the flavor of the lemon-based beverage, PepsiCo India has created a new ad called “Chatak Nimbooz, Gatak Nimbooz,” which stars actress Mithila Palkar. This catchy slogan has got everyone on the internet trying a new tongue twister.

Challenge of Chatak Nimbooz

First, Mithila Palkar announced the challenge and welcomed supporters to take part. Several people joined the buzz, including Sanya Malhotra, Barkha Singh, and Zaid Darbar, to demonstrate how it’s done. The goal of the brand is to use only one drink to enable the audience escape the heat and travel to a refreshing location!

The TVC begins with the main character searching for a cold bottle of 7UP Nimbooz at a market on a hot, muggy day. Everyone around her is surprised as she takes a sip from the bottle and then takes off on a cool and enjoyable ride on a wave of fresh lemons. She is eager to embark on another energizing journey as soon as she lands on solid ground and takes another drink of 7UP Nimbooz. The movie provides a perfect representation of the 7UP Nimbooz flavor.

Across television, digital, outdoor, and social media, the new campaign will be magnified with a 360-degree surround.

According to Anuj Goyal, associate director of juices at PepsiCo India, “7UP Nimbooz has been inspired by Indians’ enduring passion for ‘nimbu pani’ and is the ideal refreshment for the upcoming long and hot summers. Our latest advertising effort effectively conveys the concept of “freshness in a bottle” and whisks you away to a serene location. We are sure that it will win over a wide audience and enhance the brand’s premium flavor offering.

Palkar said, “I am happy to be a part of the new 7UP Nimbooz campaign! My go-to refreshment to battle the summer heat is this beverage since I love to keep hydrated. It is clear from the way the campaign has turned out that I enjoyed working with the team.

Adding, “I’m excited to see the positive response from my fans and viewers as they transform a hot day into a refreshing one with just a sip of 7UP Nimbooz!,” Palkar .

About The Challenge

The audience was challenged by Mithila Palkar to repeat “Chatak Nimbu, Gatak Nimbu” 10 times as quickly as they could. After that Make use of the ChatakNimbuzchallenge hashtag. Afterward,

mention and follow @Nimboozindia. The Champaign winners received a Rs. 5000 voucher in addition to other fantastic rewards.