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Food Business

Amul's signature topicals take on Twitter's blue tick controversy

Amul's latest topical illustration on Twitter's blue tick controversy has won hearts on social media. The illustration featuring the Amul girl holding a phone with the Twitter bird has sparked conversations on the policy U-turn that allows users with over one million followers to restore their blue tick badge. The illustration's witty text "Drastic step? Yellow, not blue!" referring to the color of butter, has amused netizens and garnered attention.

T
Team IFT
25 Apr 2023

The recent decision by Twitter CEO Elon Musk to permanently remove the blue tick badge left many surprised. However, things got more interesting when he decided to restore it for users with over one million followers. Initially, users had to pay for the blue tick badge, but the policy U-turn sparked a wave of memes. Amul, known for their Amul signature topicals, created one featuring their iconic girl holding a phone with the Twitter bird, reading "Drastic step? Yellow, not blue!" referencing the color of butter. The text mentions the removal of blue ticks from verified accounts, accompanied by the illustration.

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A post shared by Amul - The Taste of India (@amul_india)

Amul's latest topical on Twitter's blue tick received much love from netizens, with one user dropping red hearts on the post. Another user asked if the doodles are being printed and circulated with any Amul packs in India.

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Amul's signature topicals take on Twitter's blue tick controversy