Parle-G Changed Their Famous Kid Picture to Feature an Influencer. Find Out Why

In a delightful twist, Parle-G, the iconic Indian biscuit brand, surprised everyone by featuring Instagram influencer Zervaan J Bunshah on their packaging. This playful exchange was sparked by a video Bunshah posted, jokingly questioning how one should address the owner of Parle-G.

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A post shared by Zervaan J Bunshah (@bunshah)

The video, filled with humor and set to a Bollywood tune, caught the attention of Parle-G's official Instagram handle. They responded with a witty comment, calling Bunshah the "OG" (original gangster) of biscuit consumption.

Taking the fun a step further, Parle-G shared an animated image of their packaging with Bunshah's face replacing the brand's familiar child mascot. They even playfully renamed the biscuits "Bunshah-G" for the occasion.

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A post shared by Parle-G (@officialparleg)

Bunshah, clearly amused by the gesture, reacted with equal humor, acknowledging Parle-G's role as his childhood nourishment and highlighting its diverse uses, from post-excursion snacks to fancy cake ingredients. He jokingly concluded by claiming he used to eat Parle-G hoping to become smarter, only to find out the company "lacked in that department."

This playful interaction quickly went viral, showcasing Parle-G's brand spirit and ability to connect with audiences through wit and social media savvy. It also reflects the growing role of social media influencers in creating engaging content and brand interactions.

This instance not only brought a smile to the faces of netizens but also served as a reminder that brands can use humor and creativity to stay relevant and relatable in today's digital age. So, the next time you reach for a Parle-G, remember, it might just hold a hint of unexpected fun within its iconic packaging.