Mintel Unveils 2025 Trends Shaping the Future of Global Food and Drink Industry
Mintel reveals key 2025 food and drink trends, highlighting shifts in nutrition, mental health, ingredient sourcing, and technology integration that will shape the global industry in the coming years.
Mintel, a leader in understanding consumer behavior, has identified four major trends that will shape the global food and drink industry in the coming years. By 2025 and beyond, there will be a greater focus on managing blood sugar and hormone health, using food to support mental health, exploring new ingredient sources, and blending technology with food production.
The four trends highlighted by Mintel are:
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Fundamentally Nutritious: As weight-loss drugs like Ozempic become more popular, people will start viewing food as essential for daily nutrition, not just for added health benefits.
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Rule Rebellion: Consumers are increasingly embracing their imperfections and seeking out brands that encourage them to be themselves, even if it means "breaking the rules" when it comes to food choices.
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Chain Reaction: With ongoing disruptions to the food supply chain, brands will need to build trust around new ingredients, flavors, and sources, both locally and globally.
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Hybrid Harvests: The future of food will involve a close partnership between technology and farming. Companies will need to show how technology benefits consumers, farmers, and the environment, while addressing concerns about the role of technology in food production.
Cormac Henry, Mintel's Global Food and Drink Analyst, explained that these trends will impact how consumers think and act. Brands will need to adjust their marketing and product development strategies to stay relevant in this changing landscape.
These trends present new opportunities for companies to meet consumer needs for healthier, sustainable, and more authentic food choices.
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