Fresh & Affordable Tomato at Rs 70 per kg with NCCF's ONDC Offer
Government's agricultural marketing firm, NCCF, offers subsidized tomatoes at Rs 70 per kg through ONDC, allowing easy online ordering for customers. The initiative aims to alleviate the impact of rising tomato prices in the country.
The government's agricultural marketing firm National Cooperative Consumers Federation of India Ltd (NCCF) has begun selling tomatoes at a subsidized rate of Rs 70 per kilogram through the Open Network for Digital Commerce (ONDC). This allows you to purchase tomatoes from the comfort of your home for just Rs 70.
Tomatoes will initially be made available through buyers’ apps listed at ONDC, such as Paytm, Magicpin, Mystore, and Pincode, according to NCCF Managing Director Anice Joseph Chandra.
Your order may be placed everyday from 9.30 am to 3.30 pm, and it will be delivered the next day. According to Chandra, “doorstep delivery will be available at no additional cost to the consumer.”
However, currently you can order just 2 kg per order.
The user interface is straightforward and welcoming. Customers may easily order tomatoes for Rs 70 per kilogram by visiting these applications. Only 2 kilograms may be ordered at a time, according to Chandra.
Currently, doorstep delivery from e-commerce sites costs roughly Rs 170–180 per kilogram.
The country as a whole, not just one particular location or geography, observed the steep increase in tomato prices. It increased to as much as Rs 150–200 per kilogram in certain cities.
The central government said last Wednesday that it has instructed NAFED and NCCF to sell tomatoes at Rs 70 per kg rather than Rs 80 in an effort to further relieve customers.
The tomatoes purchased by the National Cooperative Consumers’ Federation of India (NCCF) and the National Agricultural Cooperative Marketing Federation of India (NAFED) were first sold at retail for Rs 90 per kg before being dropped to Rs 80 per kg on July 16, 2023, and finally to Rs 70 today.
The agencies NCCF and NAFED started buying tomatoes from mandis in Andhra Pradesh, Karnataka, and Maharashtra for simultaneous distribution in major consumption centers where retail prices have increased most in the past month, amid a sharp spike in tomato prices across the nation.
The monsoon season, according to the government, contributed to additional distribution issues and increased transit losses, which resulted in price increases.
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