The Rise of Food Tourism in India: Trends, Data, and Future Insights

India’s culinary tourism scene is heating up, with travelers from across the globe exploring the country's rich and diverse flavors. From savoring spicy street chaat to indulging in royal biryanis, food is no longer just a necessity—it’s an experience. As of 2025, food tourism in India is witnessing an unprecedented boom, contributing significantly to the country’s travel industry. Let’s dive into the numbers, trending destinations, and future outlook of this growing sector.

India’s Food Tourism Boom: Key Numbers

• Market Growth: India’s culinary tourism market was valued at USD 304.3 million in 2023 and is projected to grow at an impressive 22.3% CAGR from 2024 to 2030, aiming to cross USD 1.2 billion by 2030.

• Global Contribution: India’s share in the global culinary tourism market stood at 2.6% in 2023, with expectations to rise to 3.5% by 2025.

• Tourist Engagement: A 2022 survey found that 37% of Indian leisure travelers engaged in food-related activities. This number is predicted to increase to 45% by 2025.

• Foreign Tourist Arrivals (FTAs): India saw 10.9 million FTAs in 2023, a 43.5% growth from 2022. By 2025, this figure is expected to reach 13-14 million, with 25-30% of these visitors prioritizing food tourism.

Top Destinations Driving Food Tourism in India

Several Indian states are leading the charge in attracting food-loving tourists. Here are the hottest culinary destinations:

1. Tamil Nadu

• Why? Dosas, idlis, filter coffee, and Chettinad cuisine are major draws.

• Stats: Tamil Nadu welcomed 5.5 million foreign tourists in 2023. Food tours in Chennai alone grew 30% year-on-year by 2024.

• Trend: Cooking classes for Chettinad cuisine are booming, with over 50 operators in 2025.

2. Rajasthan

• Why? Dal baati churma, laal maas, and royal Rajasthani thalis.

• Stats: Rajasthan saw 1.8 million FTAs in 2023, with culinary tourism rising by 25% in 2024.

• Trend: Camel safaris now end with Rajasthani thali feasts, a popular trend since 2023.

3. West Bengal

• Why? Rosogolla, macher jhol, and Kolkata’s famed street food scene.

• Stats: Kolkata’s food festival attendance jumped from 50,000 in 2022 to 80,000 in 2024.

• Trend: Darjeeling tea tastings have become a top attraction, with bookings up 40% in 2025.

4. Uttar Pradesh

• Why? Lucknow’s kebabs, Awadhi biryani, and Varanasi’s spiritual chaat.

• Stats: Lucknow hosted 3 million domestic food tourists in 2023, expected to rise 15% by 2025.

• Trend: Heritage food walks tied to Mughal history are growing in popularity.

5. Kerala

• Why? Backwater dining featuring appam, fish curry, and coconut-infused dishes.

• Stats: Kerala’s tourism revenue reached INR 45,000 crore in 2023, with 20% linked to food experiences.

• Trend: Houseboat dining saw a 35% rise in 2024 and is expected to soar in 2025.

Market Drivers Fueling Growth

• Social Media Influence: Instagram and YouTube food vlogs are making dishes like Mumbai’s vada pav global sensations. Posts tagged #IndianFood grew from 1.5 million in 2022 to 2.2 million in 2024.

• Quick Commerce: Platforms like Swiggy Instamart and Blinkit delivered 5 crore samosas in 2024, making regional snacks instantly available.

• Government Initiatives: The “Incredible India” campaign now highlights food tourism, with Swadesh Darshan 2.0 funding culinary trails in 50+ destinations.

• Food Festivals: Events like Delhi’s Horn OK Please (50,000 attendees in 2024) and Goa’s Serendipity Arts Festival (culinary section up 20%) are attracting gastro-tourists.

• Rising Disposable Income: India’s middle class is spending more on food travel, with an estimated INR 5,000 per trip on culinary experiences by 2025.

Emerging Trends & Future Projections

• Plant-Based Cuisine: Vegan dishes like plant-based curries and momos saw a 40% jump in sales in Delhi and Mumbai in 2024. By 2025, 10% of food tours could cater to vegan travelers.

• Online Bookings: Digital platforms handled 60% of culinary tour bookings in 2023, expected to hit 70% by 2025.

• Economic Impact: Food tourism is projected to contribute INR 15,000 crore to India’s GDP by 2025, up from INR 9,000 crore in 2023.

Challenges to Address

• Infrastructure Gaps: Rural food hubs lack proper hygiene and accessibility—only 30% of Tamil Nadu’s villages meet tourist-ready criteria.

• Overcrowding Issues: Popular food spots like Delhi’s Chandni Chowk saw a 20% drop in tourist satisfaction due to crowd-related issues.

The Big Picture

India’s food tourism industry is poised for exponential growth, blending heritage with modern hype. By 2028, international tourist arrivals could reach 30.5 million, with food driving 40% of visits. The market is expected to surpass USD 2 billion annually, with Tamil Nadu, Rajasthan, and Kerala leading the charge.