Chef Sanjeev Kapoor Launches ‘Arth’, a Global Packaged Foods Brand Bringing Authentic Indian Flavours to International Markets

Celebrated chef and entrepreneur Sanjeev Kapoor has unveiled his newest venture — ‘Arth’, a global packaged foods brand designed to take authentic Indian ingredients and flavours to international supermarket shelves.

Already launched across 440 Coles supermarkets in Australia, Arth is now expanding to the United Kingdom, with simultaneous launches in India, followed by Canada and the United States later this year.

Arth: Taking Indian Cuisine Beyond Ethnic Aisles

Arth aims to redefine how Indian food is perceived globally — moving it from niche “ethnic aisles” to mainstream supermarket spaces. The brand will offer snacks, staples, ready-to-eat meals, and pantry essentials, maintaining global production standards while preserving authentic Indian taste and culinary integrity.

The official debut at the India Food Forum marks a strategic milestone for Chef Kapoor, who envisions Arth as a globally scalable Indian-origin food brand rooted in quality and cultural pride.

“Arth represents not just products, but the story of India’s culinary evolution — where tradition meets innovation for the global consumer,” a spokesperson said.

Building India’s Most Influential Food & Consumer Brand Ecosystem

For over three decades, Chef Sanjeev Kapoor has shaped India’s culinary identity — from television and cookbooks to restaurants, cookware, and packaged food ventures. Today, his diversified business ecosystem spans:

• Consumer products and packaged foods

• Cookware and kitchen appliances (via Wonderchef)

• Restaurant chains in India and overseas (Signature by Sanjeev Kapoor)

• Media, IP, and licensing ventures

Collectively, these ventures contribute to a top-line revenue of nearly ₹1,300 crore, underscoring Kapoor’s success in building a trusted, scalable, and people-driven food enterprise.

Restaurant Portfolio: Comfort, Culture, and Consistency

Chef Kapoor’s restaurant formats blend familiar Indian comfort food with modern presentation and global appeal. These outlets, operating under both owned and franchised models, showcase India’s culinary diversity while ensuring operational consistency — from quick dining formats to premium restaurant experiences.

Leadership Philosophy: People First

At the heart of Sanjeev Kapoor’s leadership philosophy lies a simple belief:

“Our greatest ingredient is our people.”

From chefs and R&D teams to franchise partners and retail managers, the focus remains on empowerment, learning, and consistent excellence — values that have driven sustained growth across all his ventures.

Humanitarian Impact and Education

Beyond business, Chef Kapoor has made a lasting social and educational impact through several initiatives:

• Forum for Autism: Promoting awareness and inclusion for over 15 years.

• Akshaya Patra Foundation: Supporting meals for 2.2 million schoolchildren daily.

• Pandemic relief: Partnered with World Central Kitchen and IHCL for frontline workers.

• NutriPathshala with Harvest Plus Solutions: Promoting nutrition literacy across communities.

• Recognized as a Top Agri-Food Pioneer 2025 by the World Food Prize Foundation.

He also partnered with Symbiosis University to establish the Symbiosis School of Culinary Arts — India’s first full-time B.Sc. in Culinary Arts, now offering postgraduate and professional certification programs.

A Global Vision Rooted in Indian Values

With Arth, Wonderchef, and Signature, Chef Sanjeev Kapoor continues to evolve his vision of making Indian cuisine a global conversation. His focus on authenticity, accessibility, and innovation has helped Indian culinary culture gain international respect and commercial success.

Arth’s international launch marks not just a new business chapter but a symbolic milestone for Indian food entrepreneurship — demonstrating how Indian brands can stand tall in the global retail space with credibility, consistency, and culture.

Chef Sanjeev Kapoor’s Arth isn’t just a new packaged food brand — it’s a movement to put Indian cuisine on the global gourmet map. With expansion planned across key markets and strong retail partnerships, Arth is poised to become a flagbearer for Indian-origin consumer brands worldwide.

As global demand for authentic, high-quality Indian food continues to rise, Kapoor’s latest venture could very well redefine how the world experiences India’s rich culinary heritage.

FAQs

1. What is Arth by Chef Sanjeev Kapoor?
Arth is a global packaged foods brand founded by Chef Sanjeev Kapoor that offers authentic Indian ingredients, snacks, and meal solutions for international markets.

2. Where has Arth been launched so far?
Arth has debuted in Australia across 440 Coles supermarkets and will expand to the UK, India, Canada, and the US in the coming months.

3. What makes Arth different from other Indian food brands?
Arth focuses on global production standards, ensuring authenticity, quality, and mainstream retail presence — beyond the traditional ethnic aisles.

4. What are Chef Sanjeev Kapoor’s other ventures?
His ventures include Wonderchef (kitchenware), Signature (restaurant chain), and multiple media, licensing, and educational initiatives.

5. How is Chef Kapoor contributing to social causes?
He supports initiatives like Akshaya Patra, Forum for Autism, and NutriPathshala, focusing on nutrition, education, and inclusivity