Reliance’s Campa has entered Australia across around 1,200 New Sunrise stores, marking a major overseas push for the ₹4,700-crore Indian beverage brand.
Mumbai: Campa is no longer just Reliance’s bet on bringing an iconic Indian cola back to life. After building a sizeable beverage business in India, Reliance Consumer Products Ltd (RCPL) has now taken Campa to Australia, giving the homegrown brand a new international market to crack.
The Australian launch, announced on September 14, sees Campa roll out across approximately 1,200 New Sunrise petrol and convenience stores nationwide. For Reliance, however, the move represents more than another export market. It is another step in the company’s broader effort to build Indian consumer brands with an international footprint.
From a ₹22-crore acquisition to a ₹4,700-crore beverage business
Reliance acquired the Campa Cola brand in 2022 for around ₹22 crore, reviving a name that had once been a familiar presence in India's soft-drink market.
The brand was relaunched by RCPL in 2023, initially targeting India's mass beverage market with competitive pricing and a growing distribution network.
The strategy has since produced significant scale.
Reliance reported that Campa generated more than ₹4,700 crore in gross sales during FY2025-26. The company also said Campa had become India's fourth-largest carbonated soft-drinks brand, with double-digit market share in key markets.
That growth provides important context for the Australian expansion.
Campa is entering Australia not as an untested revival brand, but after establishing substantial scale in its home market.
Why Australia is more than an export destination
The Australian launch also follows another important Reliance move.
In February 2026, RCPL acquired a majority stake in Goodness Group Global (GGG), an Australian consumer-beverage company. The Sydney-based group has brands including Nexba, Bison, GOOD BREKKIE and PACE, the latter having been co-created with Australian cricket captain Pat Cummins.
The acquisition gave Reliance an established presence in Australia's beverage ecosystem before Campa's retail rollout.
That makes the Campa launch particularly significant.
Rather than simply shipping an Indian beverage into an overseas market, Reliance now has local business infrastructure, consumer-brand experience and relationships that can potentially support its international FMCG ambitions.
Campa is being made in Australia
Another detail makes the launch noteworthy: Reliance has confirmed that Campa cans are being manufactured in Australia.
RCPL had indicated during its first-quarter FY2026-27 business update that local manufacturing had begun ahead of the retail launch.
For the company, local production can potentially help with supply-chain efficiency, replenishment and scaling as distribution expands.
It also signals that Australia is being treated as a market for building a longer-term consumer business rather than simply a destination for Indian exports.
1,200 stores give Campa an immediate retail footprint
Campa's initial Australian rollout is being driven through New Sunrise, an independent petrol and convenience retail network with more than 1,200 locally owned and operated stores across the country.
The channel is significant for beverage companies because petrol stations and convenience stores cater heavily to on-the-go consumption and impulse purchases.
For Campa, the partnership gives the brand nationwide physical visibility from the beginning of its Australian journey.
The next question will be whether that initial presence can translate into repeat consumer demand and eventually broader retail distribution.
Reliance's bigger FMCG play
The Campa expansion comes as Reliance continues to build RCPL into a major consumer-products platform.
The company has been expanding beyond beverages into categories including packaged foods, staples and personal-care products, while also using acquisitions and partnerships to accelerate its consumer business.
Campa has emerged as one of the most visible examples of that strategy.
The brand's journey is particularly unusual: a legacy Indian beverage brand that had largely disappeared from the mainstream market was acquired by India's largest private-sector company, relaunched at scale and is now being taken into international markets.
Australia could therefore become an important test of whether Reliance can reproduce the distribution-led growth it achieved with Campa in India.
The bigger question: Can an Indian mass-market brand travel?
Campa's Australian debut puts a new question on Reliance's FMCG agenda.
In India, Campa benefited from strong distribution, aggressive pricing and the emotional recognition attached to an established Indian brand name. Australia presents a different consumer environment, where Campa has to build awareness among consumers who may have little or no connection with its Indian heritage.
The initial 1,200-store rollout gives the brand distribution. The bigger challenge will be converting that availability into sustained consumer demand.
For now, Reliance has established the first piece of that international puzzle.
Campa — once a symbol of India's domestic cola wars — has officially crossed the Indian market boundary.
And with local manufacturing, a nationwide convenience-store rollout and Reliance's Australian beverage acquisition already in place, the Campa story is beginning to look less like a nostalgic brand revival and more like an international FMCG expansion play.