ZOFF Foods Teams Up with Reliance Retail to Launch Quick Homestyle Ready‑to‑Cook Range

ZOFF Foods, the popular Raipur‑based clean‑label spice brand, has officially entered the booming ready‑to‑cook (RTC) segment with its new "Quick Homestyle Food" lineup, following a strategic partnership with Reliance Retail. The new range introduces two convenient product categories:

• 5‑Minute Gravies (₹150) – Vegetarian options include Paneer and Magic Mix; non‑vegetarian include Chicken and Mutton Gravies.
• 1‑Minute Marinades (₹75) – Featuring flavors like Paneer Tikka, Chicken Chettinad, Fish Fry, and Tandoori Chicken .

ZOFF’s co-founder, Akash Agrawalla, shared, “Ab poora India cook karega — our range celebrates India’s culinary roots while offering urban consumers time-saving solutions without compromising authenticity,” with plans to roll out across more than 400 Reliance Retail stores by July 2025 .

Targeted at busy households that want home-style meals bundled with convenience, these products:

Require no chopping or grinder work

Provide fresh, clean-label ingredients (no preservatives or artificial additives)

Are set to debut online alongside offline expansion, with e-commerce and quick-commerce availability by the end of June .

This move marks a significant evolution for ZOFF, transitioning from whole spices into a full-fledged kitchen solutions brand. According to research firm IMARC Group, India’s RTC market hit approximately $6.65 billion in 2024 and could grow to nearly $11.9 billion by 2033, driven by demand for convenient, healthy, and authentic food solutions .

As ready‑to‑cook and ready‑to‑eat products gain traction in urban India, ZOFF is well-positioned to leverage its clean-label spice heritage alongside strong retail distribution to meet changing consumer preferences.

Why It Matters

• Convenience + Authenticity: Offers homemakers flavorful options that are fast, clean, and authentic.
• Strategic Expansion: Partnership with the retail giant enables rapid national distribution.
• Big Market Potential: Entry into a high-growth RTC food category, forecasted to nearly double by 2033.