Shah Rukh Khan, Aryan Khan, Radico Khaitan & Nikhil Kamath Unite to Launch D’YAVOL Spirits with Premium Tequila

In a landmark collaboration set to transform India’s premium alcohol market, Radico Khaitan Limited, Bollywood superstar Shah Rukh Khan, entrepreneur Aryan Khan’s D’YAVOL Luxury Collective, and business leader Nikhil Kamath have announced the launch of D’YAVOL Spirits. The first product under this luxury brand will be a premium tequila, marking the beginning of an ambitious journey to position India on the global luxury spirits map.

Blending Legacy, Creativity, and Innovation

Radico Khaitan — one of India’s largest and most respected alcobev companies — is bringing its decades of expertise in blending, bottling, and distribution to the partnership. The D’YAVOL Luxury Collective, spearheaded by Aryan Khan, contributes a distinctive luxury design ethos, while Nikhil Kamath adds strategic vision and entrepreneurial drive.

This next-generation alcobev venture is built on three pillars: world-class liquid craftsmanship, disruptive product design, and deep cultural relevance. The debut product — a bottled-in-origin premium tequila — will cater to India’s growing appetite for high-end spirits while appealing to global connoisseurs.

A Shared Vision for Global Impact

According to Radico Khaitan Managing Director Abhishek Khaitan, the partnership is about more than just launching a product.

 “Radico Khaitan has always believed in consumer-centric innovation. With D’YAVOL Spirits, we are combining our blending and distribution expertise with Shah Rukh’s global charisma, Aryan’s creative instinct, and Nikhil Kamath’s visionary approach. This is a long-term investment in building a global luxury brand from India.”

Shah Rukh Khan echoed this sentiment, highlighting the brand’s bold and future-facing approach.

 “Every great idea needs the right energy behind it. With Abhishek’s expertise, Nikhil’s passion, and our creative instincts at D’YAVOL, we are building something bold, relevant, and future-facing.”

Luxury with a Distinct Identity

The D’YAVOL Luxury Collective has already established a reputation with multi-award-winning spirits. This new venture will amplify that success by leveraging Radico Khaitan’s manufacturing scale and deep market reach.

CEO Leti Blagoeva emphasized the brand’s design-driven approach, saying:

“D’YAVOL already has multi-award-winning spirits. This partnership opens a thrilling new chapter to bring even more exceptional experiences to our consumers.”

Positioning India on the Luxury Spirits Map

The launch of D’YAVOL Spirits signals a growing shift in India’s alcobev industry, where discerning consumers are increasingly seeking premium, globally sourced products. The bottled-in-origin tequila is just the beginning — future product lines are expected to expand across various luxury categories.

With the combined strengths of Radico Khaitan’s legacy, Shah Rukh Khan’s global appeal, Aryan Khan’s creative vision, and Nikhil Kamath’s strategic foresight, D’YAVOL Spirits aims to not only dominate the Indian luxury spirits segment but also make a mark internationally.

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