Ranveer Singh Launches RANGEELA Vodka, Enters India’s Premium Spirits Market

Bollywood superstar Ranveer Singh has stepped into the Indian alcohol and beverage industry with the launch of RANGEELA Vodka, a premium Indian spirit crafted under ABD Maestro Pvt. Ltd., the luxury division of Allied Blenders and Distillers (ABD). Singh joins a growing list of Indian celebrities entering the booming spirits and liquor market.

A Bold Entry into India’s Premium Vodka Segment

Known for his flamboyant style and fearless personality, Ranveer Singh’s latest venture reflects his trademark energy and creativity. RANGEELA Vodka is positioned as a “contemporary Indian vodka”, designed for a new generation of drinkers who appreciate craftsmanship, authenticity, and individuality.

The vodka is triple-distilled and platinum chill-filtered to achieve superior smoothness and clarity. Initially launched in Maharashtra, RANGEELA is priced at ₹2,400 for a 750 ml bottle, with plans for expansion into other states soon.

The Spirit of RANGEELA: Colour, Creativity, and Character

RANGEELA isn’t just about premium quality—it’s also about self-expression. The brand draws inspiration from Singh’s colourful personality and vibrant energy. According to the actor, RANGEELA celebrates “bold living and individuality,” targeting consumers who enjoy craft spirits that mirror their unique lifestyles.

With India witnessing a rise in cocktail culture and homegrown luxury spirits, RANGEELA Vodka aims to capture a niche audience seeking modern, sophisticated drinking experiences.

Bollywood’s Growing Influence in the Spirits Industry

Ranveer Singh’s move comes as several Bollywood celebrities and Indian public figures diversify into the alcohol business. Over the past few years, the premium liquor segment in India has seen the arrival of several celebrity-backed brands:

• Ajay Devgn – Co-founder of GlenJourneys (Cask Series), a premium Scotch single malt brand.

• Shah Rukh Khan and Aryan Khan – Founders of D’YAVOL, a luxury spirits brand with whisky and vodka in its portfolio.

• Sanjay Dutt – Co-founder of The Glenwalk, a premium Scotch whisky brand.

• Yuvraj Singh – Co-founder of FINO Tequila, crafted with 100% Blue Weber agave.

• Rana Daggubati and Anirudh Ravichander – Co-creators of Loca Loka, a high-altitude tequila brand with global ambitions.

This rising trend underscores how India’s celebrities are expanding their influence into lifestyle and luxury beverage categories, moving beyond traditional endorsements to brand ownership.

The Growing Market for Premium Indian Spirits

India’s premium spirits segment is witnessing rapid evolution, driven by changing consumer preferences and rising disposable income. Younger audiences are gravitating toward craft spirits, artisanal brands, and homegrown labels that offer global quality with an Indian identity.

RANGEELA’s launch strengthens India’s position in the evolving vodka and premium liquor industry, with domestic players competing against global giants.

With RANGEELA Vodka, Ranveer Singh brings his signature flair to the world of spirits, adding a vibrant new brand to India’s premium beverage landscape. As the market for craft vodka and Indian-made luxury spirits continues to grow, Singh’s entrepreneurial leap could pave the way for more celebrity-led ventures in this booming sector.

FAQs About Ranveer Singh’s RANGEELA Vodka

1. What is Ranveer Singh’s new vodka brand called?
Ranveer Singh has launched a premium vodka brand named RANGEELA Vodka under ABD Maestro Pvt. Ltd., a luxury division of Allied Blenders and Distillers.

2. What makes RANGEELA Vodka unique?
RANGEELA is a triple-distilled, platinum chill-filtered vodka, celebrated for its smoothness and vibrant brand identity inspired by Ranveer Singh’s colourful persona.

3. How much does RANGEELA Vodka cost?
The vodka is priced at ₹2,400 for a 750 ml bottle and is currently available in Maharashtra, with expansion plans underway.

4. Who are other Indian celebrities with liquor brands?
Several stars have entered the spirits market, including Ajay Devgn (GlenJourneys), Shah Rukh Khan (D’YAVOL), Sanjay Dutt (The Glenwalk), and Yuvraj Singh (FINO Tequila).

5. Is the premium vodka market growing in India?
Yes. India’s premium spirits segment is rapidly growing, driven by urban cocktail culture, rising incomes, and demand for homegrown luxury liquor brands.