Reliance Consumer Products Re-Launches Legacy Brand SIL to Enter Packaged Foods Market

Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, has officially entered the packaged foods segment with the relaunch of SIL, a 75-year-old legacy Indian food brand. The move marks RCPL’s first comprehensive push into foods, starting with a diversified portfolio spanning noodles, jams, ketchups, sauces, and spreads.

SIL Becomes RCPL’s Flagship Foods Brand

With the relaunch, SIL has been positioned as RCPL’s flagship brand in the packaged foods category, anchoring the company’s long-term strategy in this space. The brand has been refreshed with a modern identity while retaining the flavours and familiarity that made it a household name across generations.

RCPL aims to leverage SIL to build a scalable and future-ready foods portfolio, aligning heritage appeal with contemporary consumer expectations.

Focus on Affordable, Everyday Food Products

Staying aligned with RCPL’s core philosophy, the new SIL portfolio emphasises quality, value, and accessibility. Products have been developed to meet modern taste preferences while maintaining competitive price points, making them suitable for mass Indian households.

The relaunch also reflects RCPL’s broader ambition to revive trusted Indian brands and adapt them for today’s fast-evolving FMCG landscape.

Wide Product Portfolio Across Key Food Categories

The refreshed SIL range spans multiple high-consumption categories:

Instant Noodles

SIL noodles have been introduced in four variants:

• Masala

• Atta with Veggies

• Korean K-Fire

• Chow-Chow

Pricing begins at ₹5, targeting affordability and wide adoption.

Ketchup, Jam and Spreads

• SIL Tomato Ketchup is made from real tomatoes and contains no artificial ingredients or synthetic colours, with packs starting at ₹1.

• SIL Mixed Fruit Jam, prepared using eight fruits and higher fruit content, is available in 100g, 200g and 500g packs starting at ₹22.

Backed by Consumer Research and Ingredient Quality

According to RCPL, the renewed SIL portfolio has been developed after extensive consumer insights and focuses on using natural, high-quality ingredients. The objective is to deliver modern convenience while preserving the nostalgic taste that long-time consumers associate with the brand.

Leadership Perspective

Ketan Mody, Executive Director, Reliance Consumer Products Limited, said the relaunch represents a key milestone in RCPL’s FMCG journey. He highlighted that SIL blends heritage with innovation, allowing the company to build a strong foods platform inspired by Indian tastes with global relevance.

Conclusion: A Strategic Step into Packaged Foods

With SIL’s relaunch, RCPL has taken a decisive step into India’s growing packaged foods market. By combining legacy brand trust, modern formats, and aggressive pricing, the company is positioning itself to compete strongly across everyday food categories while laying the foundation for future expansion.

FAQs

Q1. What is SIL and who owns it now?
SIL is a 75-year-old Indian food brand that has been relaunched by Reliance Consumer Products Limited, the FMCG arm of Reliance Industries.

Q2. Which product categories has SIL been relaunched in?
SIL has been reintroduced across noodles, jams, ketchups, sauces, and spreads.

Q3. What is the price range of SIL products?
SIL products are positioned for mass affordability, with noodles starting at ₹5 and ketchup packs starting at ₹1.

Q4. Why is the SIL relaunch important for RCPL?
The relaunch marks RCPL’s first comprehensive entry into the packaged foods category, making SIL its flagship foods brand.

Q5. Will SIL expand into more food categories in the future?
While no official announcement has been made, SIL is expected to anchor RCPL’s broader foods portfolio going forward.