Portugal’s Premium Olive Oil Brand Coração do Vale Debuts in India

Portugal’s Finest Olive Oil Arrives in India

Leads Brand Connect, a leading advertising and brand marketing firm, has officially launched Coração do Vale, a premium extra virgin olive oil from Portugal, in India. The launch took place at World Food India 2025 in New Delhi, marking a significant milestone in India-Portugal food trade relations.

The inauguration was led by Chirag Paswan, Minister of Food Processing Industries, in the presence of senior Portuguese dignitaries including:

• Eng. João Moura, Secretary of State for Agriculture, Government of Portugal

• H.E. João Ribeiro de Almeida, Ambassador of Portugal to India

• Eng. Altino Álvares, Executive President, PIBhub – Portugal India Business Hub

• Dr. Diolinda Silva, Executive Director, Portugal Foods

The event highlighted the cultural and trade synergy between India and Portugal, with olive oil serving as a bridge between culinary traditions.

Partnership Between Leads Brand Connect and Lagar do Vale

Coração do Vale is being introduced through a strategic MoU between Leads Brand Connect and Lagar do Vale, one of Portugal’s most prominent olive oil producers. This collaboration not only brings premium gourmet olive oil to Indian consumers but also strengthens historic trade ties between the two nations.

Premium Olive Oil for India’s Gourmet Market

According to Richa Khandelwal, Managing Director of Leads Brand Connect, Coração do Vale is more than just an olive oil brand — it is positioned as a luxury offering crafted for food connoisseurs, chefs, and celebrities. Its introduction comes at the start of India’s festive season, a time when premium culinary products see rising demand.

João Carvalhal, Managing Director of Lagar do Vale, expressed confidence in the Indian market, calling it “a dynamic space with a young consumer base.” He noted that while most olive oil in India comes from Italy and Spain, Portuguese olive oil from Baixo Alentejo is globally recognized for its exceptional quality.

Product Features and Availability

• Bottle Size: 500 ml

• Distribution: Exclusively through its D2C website

• Packaging: Limited-edition, black-and-gold premium packaging in tinted bottles to preserve freshness

• Availability: Only through pre-bookings in limited batches

• Olive Varieties: Arbequina, Arbosana, Cobrançosa, Picual, Cordovil, Verdeal, and Galega — creating a balanced, fruity, and refined flavor profile.

Significance for India’s Culinary Landscape

The entry of Coração do Vale into India represents a step toward expanding the country’s gourmet food offerings. With its authentic Portuguese heritage and focus on premium quality, the olive oil brand is poised to appeal to India’s growing segment of health-conscious and luxury-oriented consumers.

The launch of Coração do Vale at World Food India 2025 highlights not just a premium product entry but also the strengthening of India-Portugal trade relations. As the demand for high-quality gourmet olive oil grows in India, Coração do Vale is set to become a preferred choice among chefs, food lovers, and wellness enthusiasts.

Frequently Asked Questions (FAQs)

Q1. What is Coração do Vale olive oil?
It is a premium extra virgin olive oil from Baixo Alentejo, Portugal, crafted from indigenous olive varieties known for their rich and balanced flavor.

Q2. Where was the brand launched in India?
Coração do Vale was launched at World Food India 2025 in New Delhi.

Q3. Who is bringing Coração do Vale to India?
The brand is introduced by Leads Brand Connect in partnership with Lagar do Vale, a leading olive oil producer from Portugal.

Q4. How can Indian consumers buy this olive oil?
It will be available only through pre-bookings on its dedicated direct-to-consumer (D2C) website, in 500 ml bottles.

Q5. What makes Portuguese olive oil unique compared to others?
Portuguese olive oil, especially from Baixo Alentejo, is known for its fruity, smooth, and authentic profile, making it one of the finest globally.