FOODISTHAN NH37, the first highway food court in the northeast, was inaugurated by MasterChef 2023 Nayanjyoti Saikia in Guwahati on Sunday. Owned by Jaggan Foodtech Group, a renowned food and beverage conglomerate, this food court marks their debut in Assam. Strategically located at Dharapur junction on Azara Airport Road, Guwahati, the concept was brought to life by restaurateur Pranjal Chetia, a seasoned expert in food branding.
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The primary objective of FOODISTHAN NH37, as described by Chetia, is to create a one-stop destination for food and beverages, catering to the needs of highway travelers across the northeast region. The establishment aims to provide a seamless and enjoyable dining experience with a focus on safety, hygiene, restrooms, and consistent quality. Beyond mere sustenance, the food court aspires to offer a unique experience, combining live events, artistic displays, and fusion cuisines, thus elevating the overall journey for travelers.
Setting themselves apart from others in the market, Chetia highlighted that Jaggan Foodtech Group is the only organized food court operator in the northeast that does not rely on sub-contracting food from various vendors. With a vision of maintaining control over quality and ensuring customer satisfaction, the group has partnered with seven brands to cater to the diverse tastes of visitors.
FOODISTHAN NH37 boasts an inviting and contemporary ambiance, providing a wide range of culinary options to indulge in. Among the offerings, guests can savor the traditional clay-pot-served desi tea from Chaay Chaay, relish the authentic dum-cooked biryanis from Mast Biryanis, indulge in the original South Indian dosas from Thalaivars Tiffins, delight in the flavorful Asian Chinese dishes and momos from Yo Panda, and enjoy a variety of snacks from The Grab Shop.
The inauguration of FOODISTHAN NH37 has generated excitement among food enthusiasts and travelers alike, who now have a dedicated space to satisfy their cravings while on the move. With its unique approach, delectable offerings, and commitment to quality, this highway food court is poised to become a popular landmark and a must-visit destination for both locals and tourists passing through Guwahati.