KisanKonnect Secures ₹72 Cr Pre-Series A Funding Led By Bajaj Finserv

Mumbai-based omnichannel agri-tech startup KisanKonnect has raised ₹72 crore ($8 million) in its Pre-Series A round, led by Bajaj Finserv Group. The round also saw participation from Mistry Ventures, Desai Foods, Dhanuka Agritech, and Action Tessa family office.

The company plans to use the fresh capital to upgrade its technology stack, strengthen its supply chain, expand online and offline presence, and deepen engagement with farmers.

Farm-To-Fork Model with Fast Delivery

Founded in 2020 by Vivek and Nidhi Nirmal, KisanKonnect connects urban consumers directly with farmers through its farm-to-fork model. The platform claims to deliver fresh fruits and vegetables within 60 minutes across Mumbai and Pune via its app, website, and offline stores.

The startup sources produce from a network of over 5,000 farmers through its collection centres in villages. By leveraging AI, IoT, and RFID tools, it ensures traceability, quality control, and demand forecasting for more than 650 SKUs.

Growing Interest in Fresh Commerce

This marks KisanKonnect’s second fundraise in 2025. Earlier in January, it secured $4.5 million in Series A funding led by Mistry Ventures. In 2024, the company raised $3.7 million from Green Frontier Capital and others.

The funding comes amid a boom in India’s fresh fruits and vegetables market, valued at over ₹7.5 lakh crore, but often hampered by wastage and fragmented supply chains.

Competitors such as Handpickd, Fresh From Farm, MyMandi, and Pluckk are also attracting investor attention, while quick commerce players like Blinkit, Swiggy Instamart, and Zepto intensify competition by offering ultra-fast delivery.

With fresh capital and strong backers, KisanKonnect is expected to strengthen its position in the competitive fresh commerce space, while contributing to reducing food wastage and supporting farmers with better price realization.

FAQs

1. What is KisanKonnect?
KisanKonnect is a Mumbai-based farm-to-fork startup that delivers fresh fruits and vegetables directly from farmers to consumers via app, website, and offline stores.

2. How much funding has KisanKonnect raised in 2025?
The startup has raised ₹72 crore in its Pre-Series A round and earlier secured $4.5 million in its Series A round this year.

3. Who led KisanKonnect’s latest funding round?
The Pre-Series A round was led by Bajaj Finserv Group, with participation from Mistry Ventures, Desai Foods, Dhanuka Agritech, and Action Tessa family office.

4. How fast does KisanKonnect deliver fruits and vegetables?
KisanKonnect claims to deliver fresh produce within 60 minutes across Mumbai and Pune.

5. How does KisanKonnect ensure quality and traceability?
The company uses AI, IoT, and RFID technologies for procurement, traceability, and demand forecasting, while sourcing directly from over 5,000 farmers.